With 2.5 billion monthly active users, Facebook is poised to be the world’s most popular business messaging channel. With SMS-Magic business solutions allowing you to start messaging over Facebook, you would be able to connect to your users with the most popular chat app globally.

Facebook messaging is different from normal text messaging; it has two types of messages:

Facebook Session Messages

Facebook Session messages are any messages sent and received in response to a user-initiated message to your business page. A messaging session starts when a user sends your business a message and lasts for 24 hours in the most recently received messages section. Businesses will have up to 24 hours to respond to a user. Messages sent within the 24-hour window may contain promotional content. Regular text messages or media messages can only be delivered in this 24-hour active window.

Facebook Message Tags

Message tags enable sending important and personally relevant 1:1 updates to users outside the standard messaging window. Businesses are encouraged to respond within 24 hours to the user’s messages. You must use a Facebook Template with a message tag to send a message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail.