With 1.5 billion global users and end-to-end encryption, WhatsApp is poised to be the world’s most powerful business messaging channel. With SMS-Magic Mobile App business solutions allowing you to start messaging over WhatsApp, you would be able to connect to your users with the most popular chat app globally.

WhatsApp messaging is slightly different than normal text messaging, featuring two types of messages.

WhatsApp Session Message

WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your business. A messaging session starts when a user sends your business a message and lasts for 24 hours in the most recently received message. You can wait for users to message to your Converse app, or you can send a Template Message to invite the user to respond. Regular text messages or media messages (i.e., any non-template messages) can only be delivered in this 24-hour active window.

WhatsApp Template Message

WhatsApp Template messages use pre-approved message templates called MTMs for outbound notifications such as delivery alerts and appointment reminders. You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail.