Compliance with Facebook Messaging
Businesses capturing the recipient’s explicit Messenger opt-ins as per the Facebook Messenger Platform Policy guidelines can use our out of box compliance configuration feature to set up and enforce compliance checks for Facebook Messenger outbound messages.
Please click here to know detailed information on setting up Multichannel Compliance.
1. Consent capturing and enforcing the compliance check for Facebook messaging is applicable on top of 24 hr session window handling done at the recipient level.
2. The system will apply a compliance check for all the Facebook messages sent from UI as well as non UI sources using templates having ‘Message Tag’ mapping.
3. The system will not apply compliance checks for free-flowing text messages as well as messages sent using templates not having ‘Message Tag’ mapping. It will be handled by the 24 hr session window check at the recipient level as already explained in the sections above.
4. Consent mode selection (‘Consent Required’ Or ‘Consent Not Required’ Or ‘Consent Not Applicable’) made across Interactive, Bulk, and Automated messaging sources is applicable only for channel SMS. Compliance enforcement for the Facebook channel will only check the ‘Consent Status’ against the recipient for all the Facebook messages sent from UI as well as non UI sources using templates having ‘Message Tag’ associated.
5. Auto append of configured opt-out instruction text will only work for Facebook free-flowing text messages as well as messages sent using templates not having ‘Message Tag’ mapping. It won’t be auto appended for the Facebook messages sent using templates having ‘Message Tag’ associated.