The short answer is: Yes, you’re ready for conversational messaging!
How you implement conversational messaging, however, will depend on several factors. Here are our suggestions for evaluating your messaging readiness:
How many messages do you expect to send per month? SMS-Magic is a powerful tool, no matter how many messages you send, but our platform really shines as your volume increases. You can send thousands of text messages in just a few minutes, or you can send eye-catching multimedia files at a slightly slower pace. It’s easy to tailor your message volume to your goals and budget.
Do you work with a CRM like Salesforce or Zoho? If you send just a handful of messages each month, you can use SMS-Magic without using a customer relationship management tool like Salesforce or Zoho. If, however, you have conversations with more than a few clients or customers, a CRM can help you track your conversations, segment your delivery lists and customize your messaging campaigns. SMS-Magic is a top-rated partner for Salesforce and Zoho, and it integrates with them seamlessly.
Do you need to track all your conversations in one place? Once you’ve integrated messaging and your CRM, SMS-Magic will store all your messages to a single customer in one record. If you use a practice management tool like Litify, you can see the conversation history in Litify – there’s no need to open both applications. Accessing a conversation history allows contact centers to work more efficiently and reduces customer frustration. Customers don’t have to repeat their stories time and again because the conversation is available to the rep immediately.
Do all your employees need the ability to message? We can provide messaging access to all your employees – not just your marketing team – if that helps you respond to your customers faster. Some of the law firms that use SMS-Magic have found that empowering all their employees with messaging access allows their staff to respond to client questions and concerns, even if the lead attorney on the case is in court. The message history is available to everyone, so staff members can relay information to clients, follow-up on missing documents or send appointment reminders.
Do your employees need messaging access on the go The SMS-Magic Mobile App is a great solution when your staff members can’t be in the office. One of our customers, a property management company, has streamlined maintenance requests by converting to messaging. Tenants can use their preferred communication method to report maintenance issues, and staff members can respond promptly, even if they are visiting a property at the time. Because SMS-Magic is integrated into Salesforce for this customer, all conversations are stored for easy access back at the office.
You know how powerful conversational messaging can be. Your customers love it! They read 98% of the messages they receive and respond within three minutes to 95% of them. You can deliver a message at your convenience and your customer can respond at theirs.
Billions of people use messaging platforms like SMS, Facebook Messenger and WhatsApp – allowing them to make payments, talk to their bankers, and submit applications from their mobile phones. Conversational messaging has become the preferred business communication channel around the world.
Are you ready to switch to conversational messaging? We’d like to help make your decision easier. Our customer support team would love to show you how SMS-Magic can make reaching your customers easier and more effective with a demo or a free trial!
