Due to changes this year from carriers in the United States and Canada, you may be at risk of filtered delivery or possible denial of service if:

• your company is sending SMS messages in the U.S. using 10-digit long codes (10DLC), or
• your company is using toll-free numbers in campaigns in the U.S. or Canada

Ensuring delivery requires just a few actions on your part, and SMS-Magic can help you.

To ensure delivery of your messages, major U.S. telecommunications carriers, like Verizon, T-Mobile, AT&T, US Cellular and others are now requiring companies sending application-to-person (A2P) SMS messages within the U.S. to register their 10DLC. This is in addition to the requirements specified in regulations like GDPR, TCPA and others.

The goal of registration is to protect consumers, improve message deliverability, and to encourage trust within the system while delivering high customer engagement. Registration should also help reduce SMS text spam and fraud.

When you register, carriers want to know two things: who you are and what you’re sending. They ask you to provide:

• Company brand registration – you must identify who you are to carrier networks.
• Standardized campaign use-case registration – you must identify the type of messages you are sending, such as account updates, marketing campaigns, customer service, etc.

To submit your 10DLC registration, please complete this form. We’ll take it from there.

Toll-Free Verification

In addition to A2P 10DLC Registration, you must also verify the toll-free numbers you use in the U.S. and Canada. Unverified numbers in Canada can be blocked, and in the U.S., traffic may be subject to increased filtering and daily limits on sending.

To submit your toll-free numbers for verification, please complete this form.

If you have any questions about registration, contact us at care@sms-magic.com.

Long codes are essentially phone numbers, complete with an area code. Short codes are generally five or six digits. Keep reading and we’ll give you some great information about short and long codes to help you make decisions for your campaign.

Characteristics of Short- and Long-Codes

Let’s start with short codes. As we said, short codes are generally five or six digits. They are fixed and easy-to-remember, and they must be registered with your carrier. Think of a short code as your mobile marketing address. For example, Burger King’s is 287437.

Most companies create short codes to drive their messaging strategy. They combine short codes with related keywords and automated responses to deliver specific content or answers to keyword responses and questions.

For example, a pizza chain may prompt you to text the word “PIZZA” to a 6-digit short code by offering a coupon or discount. When you text, they reply by immediately sending a link to a coupon. The response is generated automatically.

Here’s a drawback to using short codes: short codes can only be used to send either SMS or MMS messages. You can’t use them to send faxes or make calls.

Here’s the upside: short code delivery is usually faster than long-code delivery, the margin of error is smaller, and carriers don’t tend to mark messages using short codes as spam as often as they do with long codes.

By contrast, long codes are 10-digit numbers and are tied to specific area codes. They can be used to send and receive texts and faxes, as well as to make calls. Toll-free numbers also can be used as long codes.

The choice of short or long codes depends on several variables. Here are the five most important:

1. Speed of sending/receiving text messages

• SMS long codes have a limit of one message per second; therefore, long codes are used primarily for person-to-person communication.
• Short codes can be used to send 40 messages per second. They work better than long codes when a high-volume response is expected, such as voting during a television program.

2. Inbound-to-outbound message ratio

Carriers limit inbound long-code messages to one for every four outbound messages. Short codes don’t have a limit – you can send and receive as many as you’d like.

3. Difference in use cases

Typically, long codes are used by courier companies, banks, airlines and other service sectors for customer-service communications. Here are a few examples:

• A courier company could use a long code to inform a customer that their package is out for delivery.
• A bank could message clients their account balances every month.
• An airline could reply to a passenger’s seat preference request.

Short codes are used by companies for marketing and security or to disseminate urgent information. Short codes examples include:

• Marketing promotions. Use short codes to send coupons, sales alerts, and other promotional information. If your company is US-based, it’s mandatory to have a short code for all marketing messages.
• Two-factor authentication. Since a message sent via short code can be delivered quickly, short codes are preferred for these applications.
• Alert notifications, including hurricane warnings or flight delays. These notifications are urgent and important. They are effective because of fast, reliable delivery.

The following table shares an overview of the key aspects concerning short and long codes.

4. Acquisition Process

You’ll need to have long- or short-codes before your campaign launches. Depending on your choice, it could take months to acquire the codes you need. Here are common time requirements:

• Long codes. You’ll have your code within a day after you complete an online form or make the call to your carrier.
• Short codes. May take six to eight weeks to attain. Short codes must be registered with the US Common Short Code Administration (CSCA) and carriers, and they all must approve your registration.

We recommend you keep a set of short codes available for campaigns. At SMS-Magic we keep

pre-approved short codes available for our customers.

5. Coverage Around the World

• Long codes. You’ll use the same long code across the globe.
• Short codes are country specific. They provide delivery receipts, which are needed in cases such as two-factor authentication or when message delivery is critical.

Let SMS-Magic Help You

The SMS-Magic team helps clients with short- and long-code decisions every day. We would be excited to share our experience and help you decide which one is best for you. Or if you’re already sure which would be best for you, we can help you implement your choice.

Does the SMS-Magic team sound like the partner you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you build and automate your messaging campaigns!

These messages are conversational, and they are generated individually. Their tone is friendly, and they offer advice or information as if it’s coming from a trusted friend. In fact, it’s coming from an attorney who is a trusted member of the client’s team. In certain situations, that’s even better than a friend.

I can hear you object, “But our business isn’t like that. We have to send thousands of texts to reach our audience.”

I’m sure that’s true. But your text messages don’t have to sound like they’re going to thousands of people at one time.

When a new client reaches out to the law firm, they might do it by email or phone. Chances are they’ve also reaching out to other law firms. In order to win their business, our law firm quickly responds with an automated text message to say hello and to clarify who they are.

The automated response is written in a style that a friend might use – “Hi, this is Brittany from the AlwaysWin law firm. Can I help you with questions about a legal issue?”

When the prospective client responds, the system switches them to a personal exchange with a member of the intake team. This quick response allows the firm to ask initial screening questions and establish a relationship before other firms can respond to the client’s initial query. It helps win business.

To use this technique at scale, you need to think like your customers. Ask yourself what you know about them:

• Why are they contacting you?
• What problem are they trying to solve with your product or service?
• What help might they need initially or on a second query?
• Where are they?

Once you know who your customers are, you can craft automated messages with a personal touch. You can even add a first name to the opening sentence, if you track of that information.

Your CRM should help you personalize the message. And it can help you segment your queries into those that share common characteristics. Your outreach may be unique to customers in the U.S. or customers in Asia, Europe or Australia. Or you may need to modify your interactions with customers in different countries because of laws governing the use of digital information. Segmenting can help with all of that.

Once you’ve started the conversation, managing the flow of information is critical. If you use a CRM like Salesforce or Zoho, SMS-Magic can help you track of all your applicant interactions. Your incoming texts, emails and phone conversations, as well as your responses, can be archived in your CRM so that anyone on your staff can access the entire interaction. Your customer doesn’t have to repeat themselves and your staff can hand off customer interactions confidently.

We know that customers prefer texts because globally we send 5 billion texts a day, and we open 98 percent of them. Conversely, we only open emails 22 percent of the time, according to Gigaom. Research from Asurion shows that we look at our phones 96 times a day or once every 10 minutes. You can bet that your customers are just like the rest of us.

It’s a competitive world and if you’re able to respond to customers faster than your competition, you can earn an amazing competitive advantage. More than that, however, is the benefit that a conversational tone can provide. Handle the first few interactions well – like a trusted friend – and you’ve started a customer relationship that can last for years.

Being authentic in all your customer interactions is increasingly important in today’s business world. Staying in touch has become a requirement. SMS-Magic, through conversational and automated text messaging, can help you reach out to applicants faster and with better results.

SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

Contact us to set up a demo or to start your free trial. Let us show you how you can engage applicants in new ways!

CSAT scores are great measures of how delighted a customer is after a single experience with your company. Measuring customer satisfaction is a must for most industries.

The first place our customers use text messaging is in sending satisfaction surveys. When they’re measuring customer-service interactions or conversations, our customers tend to send out surveys by text immediately after the interaction. With products like furniture, they may wait several weeks to give the customer time to enjoy the new additions before sending a satisfaction survey.

The surveys often consist of only one question or just a few carefully chosen questions. If our customer needs responses to a longer survey, they can link the text message to an online survey form. And with text, the response rate goes up almost immediately.

The greatest benefit to sending any survey by text is that your customers will read it and respond. We know that globally we send 5 billion texts a day, and we open 98 percent of them. Conversely, we only open emails 22 percent of the time, according to Gigaom. Research from Asurion shows that we look at our phones 96 times a day or once every 10 minutes.

If you want to know what your customers are thinking, ask them via texts. You can use text-only SMS messages or multi-media MMS messages. Visit our recent blog to determine which is best for your use.

In addition to sending surveys via text messaging, you can improve your customer experience with text messaging. Here’s an insider secret from one of our customers – consider using the SMS-Magic Mobile App.

One of our customers is a property management company, and needed a way for tenants to reach property managers during an emergency. The PMs weren’t always at their desks waiting for the calls to come in, and tenants were frustrated by what they perceived was a lack of concern.

Nothing could have been farther from the truth. Often during working hours, the property managers were out visiting properties. After hours, they weren’t in the office, but relied on a dedicated phone line to handle emergencies. The only problem was that tenants texted the company instead of calling, and no one responded to them. The system wasn’t set up to respond to texts.

So, the company deployed the SMS-Magic Mobile App. A tenant could text the company about emergencies, and the PM on call could field the text on a personal mobile phone. The text would even be recorded in the company’s CRM as if it had come through the desktop computer in the office. You can imagine how much happier the tenants are – their emergencies are getting prompt attention. And how much happier staff members are because they can handle emergencies away from their desks.

Another of our customers is a disrupter in the world of travel accommodations. The company works with condominium and apartment developers to identify properties that are empty during the construction phase in major U.S. cities. They design high-end interiors, stage the empty condos and apartments with furniture and accessories, and rent them to travelers looking for luxury accommodations in highly desirable neighborhoods, mostly in downtown areas.

SMS-Magic helps the company’s customer service reps easily reach out to the right people to resolve issues. For example, if a guest is arriving late and has a question about checking in — they can call, email, or text customer support. The inquiry is logged in the support center and any customer service rep who checks that guest record later can see the complete interaction. It makes solving guest issues easier, especially when handing off open cases during shift changes.

Connecting a guest and a customer service rep via text is an important functionality needed to resolve issues. Text is also likely to be a guest’s preferred method of interaction since messaging is the fastest growing conversational medium on the planet.

We can help you set up automated responses to incoming texts. With an automated system in place, your customers will have an immediate response that often can provide the information they need. You have the option to switch to live responses when you need to.

We’ve also thought about the customers who use more than the native SMS capability in their phones. You can receive, track and respond to multichannel queries such as WhatsApp, Facebook Messenger, text and MMS.

Security is always top of mind for us. With all our products, we ensure data privacy and regulatory compliance while you’re using text messaging to manage your customers’ issues.

It’s a competitive world and if you’re able to respond to your customers faster than your competition, you have earned an amazing competitive advantage. Your customers may not expect much from customer service, but you can earn new customers, while keeping your existing customers, by delighting them every time they contact you. Quick responses to their emergencies or inquiries can help you develop the positive customer relationships that drive your business.

We’d like to help you wow your customers with outstanding customer service. Contact us for more information about the SMS-Magic family of products. We have a solution that’s right for you!

We’re always interested in how companies are using text messaging, and when one of our team members parked recently, she was directed by a sign on the parking meter to text her location to the parking company. That started a text interaction that allowed her to pay for her parking space. And if she needed more time, she could text her payment without returning to her car.

Because she works for SMS-Magic, she was interested to see that the parking company didn’t ask for permission to text her. That’s because text conversations initiated by the consumer don’t require permission; consent is implied because the consumer acted first. Our colleague knew, however, that almost every other contact requires the consumer to “opt in” to receiving messages.

The dilemma is that a company can’t text a customer to ask for permission. So how do you get your customers, clients, patients or prospects to say “Yes” to the texts?

Get ‘Express Written Consent’

You must have “express written consent” before your company can legally send text messages to anyone. That means more than just asking for their phone number. And it doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first text message goes out, your customer must say it’s okay.

Why? The U.S. Congress created the Telephone Consumer Protection Act to combat unsolicited phone calls. Through the years, however, the Act has expanded to include new technologies like text messaging. It contains specific restrictions and penalties that companies ignore at their peril. The fines can be as much as $1,500 per message sent. In one of the first class-action lawsuits concerning texting, Papa John’s settled the case against it for $16.5 million in 2013.

But you can secure permission with a few simple steps:

• Add a “permission to text” checkbox to any initial paperwork a new customer will complete. That includes applications, sales paperwork, installation appointments, requests for more information, medical or financial profile information, or contests.
• You can send emails to your existing clients to give them the opportunity to opt in. You can offer a coupon or discount to incentivize your customers.
• After you have permission, send the first text right away. If permission is included in an online document, send the first text immediately. Whenever you send the first text, however, mention your company’s name, the frequency of messages, any carrier charges that apply, and provide an option to get help or to opt out.
• If you’re offering a coupon, discount or other promotion to opt in, mention how to redeem the offer in the first text you send.

The more you automate these processes, the happier your staff will be.

Record Keeping on the Back End

Of course, you’ll also need to keep a list of everyone who has given you permission to text – and everyone who hasn’t. If you’re ever challenged, you’ll need to be able to prove you only send texts to customers who have opted into receiving text messages.

Receiving, logging and responding to messages from your customers may seem daunting, but SMS-Magic is designed to make it easy by working seamlessly with your CRM. SMS-Magic not only receives and sends text messages, it logs messages so that anyone in the system can see what has been sent to whom.

In addition, if your customer-service reps are working on a complicated matter, the system will log all interactions, including phone calls and emails, eliminating the need for the customer to explain the situation every time they change reps. It saves hours of needless work.

SMS-Magic works seamlessly with Salesforce and Zoho and has the capability to work with most systems. We can help you even if you don’t use a CRM at all.

Does SMS-Magic sound like the partner you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you why your compliance worries will disappear with SMS-Magic!

She immediately contacted the manufacturer. Here’s what happened:

1. The company asked for proof of purchase.
2. She found her Amazon receipt and sent it.
3. They asked what was wrong with the machine.
4. She explained the display was flashing.
5. They agreed the machine was dead and sent her instructions for submitting a claim.
6. She cut the cord on the machine, took a picture of the machine sans cord, and sent it in.
7. The company replied that her replacement machine would be shipped that day, and she could expect it to arrive in two or three days.
8. Her new machine arrived, and her caffeine addiction was saved

Our colleague was amazed. She expected the interaction to be time consuming and unpleasant. Instead, it took only minutes to report a warranty issue and have a new machine on its way to her. She didn’t have to argue or justify or complain or talk to multiple customer service reps.

For all she knew, she was dealing with a chat bot and that was fine. She didn’t necessarily need human interaction to solve the problem. All she needed was instructions for getting a new coffee maker ASAP.

Kudos to the manufacturer for making their warranty service process so customer friendly. They couldn’t have done it without a technology commitment.

Bring Quick, Easy Problem Resolution to Your Customer Service Team

You, too, can bring results like this to your customer service department by using automated text messaging. It’s a win-win for you and your customers.

Customers say they’d like to communicate with customer service using text and prefer texting to other methods of contact. Using text messaging, your customer service team can automate routine interactions, saving human interactions for more complicated issues. Your team won’t have to send repetitive responses to your customers, both saving time and making their jobs more interesting.

It will take some thought to set up your automated text sequences, but once it’s designed and tested, you’ll save your team hours on the phone or email.

Let SMS-Magic Help You

We think SMS-Magic can help you reach your customers with less time and effort than you’re spending on emails and phone calls. We offer automated text messaging, so your customers get the attention they need, but not at the expense of your customer service team.

Our system, working with your CRM, can keep track of all your customer interactions in one place. It can also keep track of messages sent from a variety of platforms like Messenger, WhatsApp, SnapChat and native phone texts, so you don’t sacrifice anything to help your best customers when they have problems.

We’d love to help you handle repetitive customer service requests, just contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you easily respond to routine requests while freeing up your reps to handle more complicated issues.

Think about how you’re contacting your customer now. If you’re sending any type of message in small batches, you are spending quite a bit of time making sure all the elements (subject line, message, email address) are correct before you hit send. It would take several hours to send out 1,000 messages, and we don’t want to consider how long 10,000 messages might take, even with a bulk email delivery service.

And if you’re relying on emails, you are probably disappointed with the response rates your messages generate. Those of us in the U.S. only open emails 22 percent of the time, according to Gigaom. No wonder your customers aren’t beating down the door – they aren’t getting the message. And following up on emails that have gone silent takes lots of time.

If you’re using the phone to contact customers for any reason – their car is ready, their appointment is coming up, or you still need those documents completed – you’re not only spending time dialing and leaving messages, you’re also spending time in the social aspects of a phone call. The minutes spent asking about your customer’s holiday plans can quickly add up to hours.

Then there’s the cost. Customer-service phone calls, according to a Forrester Research study, cost the sponsoring company about $16 each. A text thread, however, averages out to between $1 and $5. We think that’s enough of a reason.

Even so, we don’t mean to disparage talking to your customers by phone, but when you do engage in a phone call, you need to have a specific reason. Are you calling to establish a personal connection to solve a problem or ask for an opinion? In that case, the phone may be the best way to connect.

But we all know that when you’re sending lots of messages with the same text or question, it isn’t fun. It’s routine. It’s boring, but it’s still vitally important. So why not use a system that can send messages in seconds, update your customer’s record, and provide a quick, easy way for your customers to respond?

If you’re using a CRM like Salesforce or Zoho, text messaging apps like SMS-Magic can link directly to the CRM. That allows you to:

1. Collect all the customer service information about an open ticket in one place. That allows anyone on the team to handle the next interaction.

2. Know exactly what messages were sent to which customers because it will be logged into their CRM record.

3. Communicate with messages from all of the messaging apps like WhatsApp, Messenger, WeChat, Line, Phoenix, Viber or the native texting app on your customers’ phones.

SMS messages are limited to 160 characters and cost less to send than larger MMS messages. MMS messages, however, can include audio, video, GIFs and complicated graphics, among other rich media components. Even with a large file attached, you can send your customers the information they need, exactly when they need it.

Let SMS-Magic Help You

We think SMS-Magic can help you reach your customers with less time and effort than you’re spending on emails and phone calls. We offer conversational messaging so that your customers can respond to your texts. If you want to tie into your CRM, we work particularly well with Salesforce and Zoho, but we can help you with many others, and we work with all the messaging apps like Messenger, WhatsApp, and SnapChat, so you don’t sacrifice anything to reach your best customers wherever they are … and you get your life back! How cool is that?

Contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you end the nightmare of scheduling installations!

That first company said they could provide customization within Salesforce,” he said in a recent Zoom chat, “but they really screwed it up.

The chosen company’s inability to work in the Salesforce architecture caused HeyTutor to delay their outreach at a critical time and slowed their growth. “We ended up circling back to SMS-Magic

Now, McClure said, everything that HeyTutor wanted to integrate has been integrated. “These guys (the SMS-Magic team) made it effortless and got everything set up right away. It’s been a pleasure to work with you.”

We hear similar stories all the time. Salesforce is a powerful tool, but you need experienced people who understand both the Salesforce architecture and the structure of their own messaging platform. Otherwise, you run the risk of crashing both systems – something no one wants!

No one wants to spend time, money and resources on a new platform just to learn that they don’t have what you need. So what should you keep in mind as you search for a messaging integration platfform to use with Salesforce?

1. Hire Experienced Salesforce Developers.

It doesn’t matter if you have Salesforce developers on staff or use contract developers; you must ensure you have experienced people at critical points like initial implementation or integration. We hear horror stories of inexperienced people changing security settings and unwittingly shutting down entire systems. Salesforce is very flexible, so your team must have a strong background in the basics.

2. Clarify What Customization Means to Potential Messaging Developers.

There’s a difference between “our messaging system can work with Salesforce” and “our messaging system is designed to integrate with Salesforce.” You want to choose a messaging platform that is ready to mesh with Salesforce. McClure said SMS-Magic had already built many of the customizations he needed, and quickly created new “stuff” to support the independent use case his company required. Don’t be taken in by promises. Ask for references from satisfied customers.

3. Always Test in a Testing Environment.

One of the first tasks your integration team should undertake is to create a testing environment. If something breaks there, no harm done because they haven’t made changes to the live system. Experienced developers will tell you that testing in a live environment is very risky, and it hinders trying new ideas. If you get the new idea wrong, it might take your system off line until you can fix it. Delays cost money.

4. Find a Team Already Using Salesforce Best Practices.

Salesforce is a great partner and can help your developers use best practices to get the most out of your system. Check your potential partner’s relationship with the Salesforce team. Are they a preferred client? Do they regularly discuss modifications with Salesforce? Do they have an easy working relationship with Salesforce? If not, you’ll want to move on to a provider like SMS-Magic that has a great relationship with Salesforce.

5. Ditch the Potential Messaging Vendor and Contact SMS-Magic.

You may want to interview other messaging companies, but we bet you’ll end up with SMS-Magic. We are a preferred integration with Salesforce, top-rated on the AppExchange, and enjoy incredibly high ratings with Salesforce customers. You can even give us a test drive without spending a penny. SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

Barsala, another of our customers, has two Salesforce developers on staff. Michael Copley, their chief technology officer, said his developers have been able to access the functionality of SMS-Magic and share it with other developers on their team. Developers working on Barsala’s API can ping a simple endpoint to send a message through the SMS-Magic package. It shows up in Salesforce attached to the appropriate records, and shows up in all relevant user interfaces for the support team.

We can provide the same service to you.

Let’s Go!

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how we can help you make the most of the conversational messaging!

Text messaging automation takes it one step further to ensure that your message gets sent to the right people in a timely manner. You can respond to leads anytime, schedule appointments with clients and quickly provide important information to customers.

Digital conversations are a great way to communicate in times of social distancing, and remote working. We’ve seen a lot of our customers leverage automated messaging during the COVID-19 pandemic. Here are a few examples:

Text Messaging Automation for Patients

FreedomCare in New York City is using automated messaging to communicate with caretakers and patients during COVID-19. They are sending text messages to share updates about protocols during the pandemic to offset the load on hospitals having to make phone calls to individuals.

Other examples we have seen in using automation to share important information with patients include:

• Sending automated alerts about updated office hours
• Sending updates on hospital and clinic protocols including visitor restrictions
• Sending links for virtual appointments

Text Messaging Automation for Customers

Many companies are having to pivot their business and want to keep customers updated on changes. Automation makes it easy to quickly spread the word. One of our customers set up a COVID-19 relief support queue. Inquiries are received as texts & reps managing the queue provide a quick response back to the customers via text.

A few other examples we’ve seen include:

• Sending bulk automated campaigns alerting customers about discounts or special offers
• Physical storefronts alerting customers about their online services
• Setting up automated keywords for frequently asked questions

Text Messaging Automation for Prospects

Responding to leads quickly is still incredibly important. By implementing an automated interactive messaging response you can quickly respond and they will stay in your queue – as you dramatically shorten wait time in queues. With faster initial responses you can drive more conversions, which is crucial during uncertain times, as things change quickly.

Besides setting up automated messaging responses for leads we have seen customers use automated texting to:

• Set up templates with new content that can be updated across teams so all leads are receiving up to date information
• Set up routing and conversation history to accelerate time to response when an agent enters a conversation
• Send links to relevant resources such as webinars or guides

Text Messaging Automation for Students

Universities and colleges are making major pivots due to COVID-19. All classes have moved online, shifting the educational landscape for students. Our higher education clients are using automated text messaging to:

• Send bulk updates to students about online courses and materials
• Send links to virtual meetings, labs or office hours
• Send reminders for appointments such as tutoring or mentorship

Using Templates to Guide Outreach

Text message templates accelerate your time-to-messaging, improve your results from messaging, increase conversions and improve your customer success. They are an incredibly powerful tool and can save you hours of time when you need to relay important information.

SMS templates are predefined content for a variety of messaging conversations and responses. They allow you to create and send compelling and relevant outbound messages with personalized content. And most importantly the templates ensure that information sent out is accurate and up-to-date in the most efficient way possible.

To learn more about how to use text message templates, check out our Insider’s Guide to SMS Templates.

The Bottom Line

You want to share important information with your audience as quickly as accurately as possible. Text messaging automation makes sure your message gets sent to the right people at the right time. Your audience will appreciate being updated on new procedures, policies, and pivots while still having a personalized experience with your company.

Want to see how SMS-Magic Converse helps clients achieve all of this with text messaging? Reach out and we’d be happy to give you a personal tour and share examples from our clients!