Automated texting – SMS-Magic https://www.sms-magic.com Simple Business Text Messaging Thu, 19 Jan 2023 12:48:03 +0000 en-US hourly 1 Don’t Risk Denial of Service! Register Your Long Codes & Verify Toll-Free Numbers https://www.sms-magic.com/blog/dont-risk-denial-of-service-register-your-long-codes-verify-toll-free-numbers/ Wed, 23 Nov 2022 10:01:00 +0000 https://www.sms-magic.com/?p=60666 We have two important alerts about your messaging campaigns!

Due to changes this year from carriers in the United States and Canada, you may be at risk of filtered delivery or possible denial of service if:

  • your company is sending SMS messages in the U.S. using 10-digit long codes (10DLC), or
  • your company is using toll-free numbers in campaigns in the U.S. or Canada

Ensuring delivery requires just a few actions on your part, and SMS-Magic can help you.

A2P 10DLC Registration

To ensure delivery of your messages, major U.S. telecommunications carriers, like Verizon, T-Mobile, AT&T, US Cellular and others are now requiring companies sending application-to-person (A2P) SMS messages within the U.S. to register their 10DLC. This is in addition to the requirements specified in regulations like GDPR, TCPA and others.

The goal of registration is to protect consumers, improve message deliverability, and to encourage trust within the system while delivering high customer engagement. Registration should also help reduce SMS text spam and fraud.

When you register, carriers want to know two things: who you are and what you’re sending. They ask you to provide:

  • Company brand registration – you must identify who you are to carrier networks.
  • Standardized campaign use-case registration – you must identify the type of messages you are sending, such as account updates, marketing campaigns, customer service, etc.

To submit your 10DLC registration, please complete this form. We’ll take it from there.

Toll-Free Verification

In addition to A2P 10DLC Registration, you must also verify the toll-free numbers you use in the U.S. and Canada. Unverified numbers in Canada can be blocked, and in the U.S., traffic may be subject to increased filtering and daily limits on sending.

To submit your toll-free numbers for verification, please complete this form.

If you have any questions about registration, contact us at care@sms-magic.com.

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5 Tips to Help Your Business Make the Most of Messaging https://www.sms-magic.com/blog/5-tips-to-help-your-business-make-the-most-of-messaging/ Wed, 28 Sep 2022 05:03:00 +0000 https://www.sms-magic.com/?p=60366 Aretha Franklin sang about how fun it is to share the 4-1-1, or information, with other people. It’s true – when you’ve got some juicy facts to share, it’s hard to keep them a secret!

We’ve got some information we’re truly excited to share because it can make or break your success with messaging. Messaging has the potential to exponentially grow your business and impact your bottom line. How do you tap into that potential? Here are 5 tips to help you:

Make New Friends, But Keep The Old

Messaging offers you powerful opportunities that phone and email outreach simply can’t provide. For example, your customers can’t answer the phone at work, but they can respond to your text messages! Promotional emails are notorious for going straight to spam folders, but promotional messages get open and read.

It can be tempting to simply “dump” your old methods of connecting with customers and conduct all your business via messaging. As time goes on, however, you may find that implementing messaging alongside phone, email and other communication methods is the most effective. Give your customers time to adapt to the new way of doing things, and give your reps a chance to discover what does and doesn’t work for them in the world of messaging and then adapt as necessary.

Get The Word Out – Specifically, the Keyword

Get The Word Out – Specifically, the Keyword

One benefit of messaging is that customers can interact with your business using simple, easy-to-type keywords. Words like HELP, STOP, MORE, YES, NO and CONFIRM allow your customers to request help, unsubscribe, ask and answer questions, and more, all while going about their daily lives. Your customers, however, need to know what keywords to use and what number to message, so they can start conversations with your business. Don’t assume customers know where to find your SMS contact information, or even that they know your business uses SMS. Get the word out on printed promotional materials, in-store displays, websites, emails and other promotional materials.

Play it Cool

When you first implement a new messaging strategy, it can be tempting to reach out to your customers constantly. After all, messaging makes it so easy to send targeted, personalized, relevant outreach to multiple recipients in just moments. It’s important, however, not to overwhelm your recipients with too much communication.

A good rule of thumb is to send promotional messages once a week. You can message more often if customers initiate contact with you. Also, remember to send messages during business hours (and be sure to consider the time zone of the country where you’re sending messages).

Personalize It

Personalize It

Messaging makes it so easy to personalize your customer outreach. Even better, with SMS-Magic, you can automate much of this personalization, eliminating tedious point-and-click tasks that your reps used to do by hand. By gathering a few strategic pieces of data from your customers, you can wow them with outreach that feels relevant and genuine.

Asking for anniversary dates and birthdays is a great place to start. You can also personalize messages to mention your customers’ names, items they’ve purchased, agents they’ve worked with, addresses they’re interested in selling or purchasing. The type of personalization your customers respond to will depend on your industry.

Remember, the key to sending messages your customers want to read is to make them feel special and give them information, offers, reminders and opportunities that meet their individual needs.

Don’t Hesitate To Ask!

Don’t Hesitate To Ask!

Messaging is a great way to share information with your customers, but it’s also perfect for requesting information from them. Asking for feedback after an appointment can help your customer know that their experience matters to you. Following up after a purchase shows that you stand behind your product and care about your customer’s satisfaction. Remember, communication is a two-way street, so use messaging to get your customers talking!

A successful messaging campaign can dramatically increase revenue, drive customer satisfaction, increase agent efficiency, and so much more. If you’re ready to give SMS-Magic a try, reach out to our customer support team for a demo or a free trial!

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5 Ways to Energize Your Multichannel Marketing Campaigns with Messaging https://www.sms-magic.com/blog/5-ways-to-energize-your-multichannel-marketing-campaigns-with-messaging/ Wed, 07 Sep 2022 08:04:00 +0000 https://www.sms-magic.com/?p=60318 If you’re a savvy marketer, you probably combine traditional marketing methods like email, direct mail and print advertising with newer strategies including content marketing, social media marketing, video marketing, influencer marketing and others. And by combining your outreach in a multichannel strategy, you touch more consumers than you would with a single-channel approach.

Each communication channel, however, has strengths and weaknesses and each probably appeals to different types of customers. For example, your Instagram posts won’t be seen by customers who only use Facebook. By combining channels you can overlap your outreach, overcome weaknesses and create more effective campaigns. Each channel can enhance all the other channels.

Our customers have seen significant results simply by adding messaging to their other channels and using it well. Here are 5 suggestions for using messaging to enhance your multichannel marketing efforts:

Create ‘Surround Sound’ With Messaging

Create ‘Surround Sound’ With Messaging

Engaging your customers through a variety of channels can create a sense that your business is part of their life. Imagine seeing the same product advertised on a TV spot, a billboard, and an in-store poster. You’d think about that product three separate times, and you’d see it as part of your surroundings. On the other hand, if you saw three separate billboards for the same product, you’d likely tune out after the first one or two.

Reaching out to your customers through multiple channels can have a similar effect. Your customers only want to see so many emails from your business. They’ll also unsubscribe if you send them too many messages. A single email combined with a single message, however, can be far more powerful than sending two emails or two messages. A multichannel strategy ensures your marketing campaign is greater than the sum of its parts.

Use Messaging For Procedural Exchanges

Some transactions and conversations make more sense to conduct via non-messaging channels. For instance, signing closing documents on a house requires virtual signatures and reading lots of fine print, so it often makes sense via email. A thorough explanation of how to apply for an academic program might also require an email or phone call. However, you can still use messaging to streamline these exchanges. Here’s an example of how the conversation might go:

Agent: We got a counter-offer from our buyers today! I’m sending it to your email. Take a look and sign when you get a chance!

Customer: Fantastic! I’m looking now.

If the agent had simply emailed the customer with the counteroffer, the agent would have waited longer to get a response. Most customers don’t check their email inboxes as often as they check their messages. By alerting the customer that important documents were waiting in the inbox, however, the agent was able to prompt immediate action. The customer appreciated the heads-up, too!

Drive Engagement Through Other Channels Via Messaging

Drive Engagement Through Other Channels Via Messaging

Messaging is a powerful, immediate way to get your customers’ attention. A good message typically includes a call to action – a clear invitation for the recipient to do something. Messaging can be an effective way to invite your audience to take action on another channel. Here’s how a staffing company might use this approach:

Agent: We’ve reviewed your application, and we have a position in mind for you. Would you be interested in taking a typing test to get the process started?

Customer: Sure!

Agent: Great! I’m sending an invitation to your email inbox now.

The immediacy and urgency associated with messaging can help you engage customers via other channels with the same energy. 

Use Other Channels To Promote Messaging

Your customers may not know that messaging is an option if they’re reaching out via other channels. One health insurance company offers a push-button option on their phone menu, asking callers if they’d like to text with an agent instead. If not, the caller can continue to hold. If the caller indicates “yes,” an agent will reach out via text. Now, instead of being stuck on hold, the customer can get their questions answered while going about their daily activities. Most callers aren’t aware of this option before they call, but they’re grateful for the option when it’s offered!

Offer ‘Summaries’ Via Messaging

Offer ‘Summaries’ Via Messaging

A good marketing message is short and sweet. By offering just enough to whet your audience’s appetite for more, you can prompt them to seek out the details via other channels. Here’s a great example of how a nonprofit organization might use this strategy:

Agent: Thanks for your contribution! We raised over $200,000 for leukemia research this month. To learn how we’re using these funds to find a cure, visit our website!

Adding conversational messaging to your toolkit makes all your other channels that much more effective. Try it today!

Our customer support team can help you get started with SMS-Magic. Contact us for a demo or a free trial!

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7 Tips for Using Real Estate Chatbots to Qualify Leads & Increase Sales https://www.sms-magic.com/blog/7-tips-for-using-real-estate-chatbots-to-qualify-leads-increase-sales/ Wed, 24 Aug 2022 04:48:00 +0000 https://www.sms-magic.com/?p=60256 How much time do you spend fielding routine questions about your listed properties? Would you like more time to focus on qualified leads that are more likely to end in sales? Real estate chatbots can be effective devices for qualifying home buyers and generating the right leads by taking the repetitive, initial work out of getting potential home buyers into your pipeline.

To make your real estate chatbot an effective lead-qualifying tool, however, you need to structure it differently than your average customer service or troubleshooting chatbot. Here are 7 suggestions for creating an effective chatbot to help you find qualified buyers.

Brand your chatbot

To discourage your leads from thinking your real estate chatbot is a pesky pop-up ad, brand your chatbot and don’t be afraid to give it its own distinct personality. Think of your chatbot as a mascot for your business – friendly, approachable, and unique to your real estate agency. Get creative. If your agency specializes in beach-front properties, give your chatbot an appropriate name or identity, such as “Sandy the Assistant.” Your website is the digital version of your office, which makes your chatbot akin to your frontdesk receptionist. Set up your chatbot in that spirit.

Brand your chatbot

Ask quick questions

A great way to immediately qualify your leads is to get the nitty-gritty details as soon as they enter the chat. These details include the zip codes they’re interested in, their budgets, their timelines, and other indicators that can give agents an idea of their buying intentions. With a system that saves all your conversations in a single customer record, agents can get the information they need to follow-up the chat, saving both the agent and the buyer time and money.

Keep it simple

When a potential buyer is seeking information through a chatbot, it’s likely because they’re not ready to pull the trigger. Keep your chatbot interactions simple and high-level and leave it to the real estate agent to ask more in-depth questions. Not every chatbot conversation will end with an introductory phone call or email with an agent. Sometimes it will be a virtual tour, information about financing or other resources that real estate agencies can offer. Your chatbot shouldn’t try to close sales; it should exist to assist customers with whatever they’re seeking.

Keep it simple

Choose the right solution

Many chatbots are designed for customer service troubleshooting. You need to choose a provider whose chatbot services offer lead nurturing and can handle the nuance in conversations for potential buyers. Using sophisticated conversational branches and industry-tailored language, buyers feel like they’re getting information from a trusted resource rather than an automated robot.

Offer digital over personal

Potential buyers who are seeking out real estate information via chatbot are probably not ready to meet with an agent just yet. Program your real estate chatbots to offer more digital resources, rather than rushing them through to an agent. For instance, if a customer has indicated interest in a specific property, your chatbot should respond with a virtual tour, rather than an appointment request from an agent. Or if your customer says they are looking in the 90210 zip code, the chatbot should offer to send a link of listings specifically in that zip code. These can be sent via email or directly in the chat.

Measure and improve

Setting up your chatbot with all potential customer-inquiry scenarios should cover your bases, but out-of-the-ordinary requests or gaps in the conversational flow will happen. Regularly review conversation histories and inquiry-to-introduction turnover within your chatbot to ensure there aren’t hang-ups occurring in the conversational pipeline. You may also discover that customers are asking for information in an area you hadn’t thought of yet, giving you greater insight into what your buyers are looking for.

Measure and Improve

Never end without closure

If the chatbot conversation doesn’t reach a natural end, set up your chatbots to end with an offer for an agent to call. Chatbots are often programmed to wrap up conversations with “Did I answer all your questions today?” or something similar. If the answer is “no,” your chatbot should reply “Would you like for an agent to call you at [customer’s phone number]?” Offering a call from an agent – rather than providing the customer service email and phone number – is a much more personal and effective way to eliminate frustration among potential buyers and puts the power in their hands to decide next steps.

Chatbots don’t take the place of person-to-person interactions when a home buyer is working with a real-estate agent, but they can answer initial questions a buyer might have about a home. Chatbots can help you determine where a buyer is in the pipeline and help move them to the next level. Cahtbots are one more tool to handle routine inquiries, giving you the time you need to answer more complicated questions.

If you’re interested in learning more about SMS-Magic and chatbots, contact us!

Contact SMS Magic for bot
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Keep It Fresh! 4 Ideas to Rejuvenate Your Marketing Campaigns https://www.sms-magic.com/blog/keep-it-fresh-4-ideas-to-rejuvenate-your-marketing-campaigns/ Wed, 10 Aug 2022 04:39:00 +0000 https://www.sms-magic.com/?p=60231 Conversational messaging opens the door for you to be creative, initiating personal, meaningful interactions with your customers. One important key to success when it comes to messaging campaigns: keep it fresh!

Your audience will get used to the same messaging patterns and promotional offers after a while. If they start to feel they can predict the contents of every message they get from you, they’ll likely unsubscribe. How can you keep your marketing campaigns new and engaging?

Creativity and thinking outside the box are key! If you’re looking for some inspiration, check out these four campaign marketing ideas to get you started!

Send a Thank You Note CTA

1. Send a Thank You Note . . . With a CTA!

Saying “thank you” is always a great policy, and this applies to messaging campaigns, too! When a customer purchases a product from you, send a follow-up message letting them know you appreciate it. Thank-yous are also welcome after appointments or service calls. Saying “thank you” lets your customers know that you understand they have options, and you’re grateful they chose your business.

However, your thank-you message doesn’t have to stop there! Try incorporating a call to action, or CTA, into your message to drive organic interaction with your business. You could ask customers for feedback on their recent purchase, showing that you care about their long-term satisfaction with your transaction. You can also offer an upgrade or accessory at a discounted rate, or send a free shipping coupon to use on the next purchase. Keep the conversation rolling after a successful transaction by guiding your customer towards their next step!

2. Create Seasonal Connections for Themed Campaigns

The changing seasons carry powerful emotional connections for many people. Some of us look forward to the coziness and festive atmosphere of winter, while others get excited for fall pumpkins and hayrides, summer vacations or spring gardens. Tap into these associations to capture your audience’s interest. Offering special deals, promotions, product spotlights or blog content can be a lot more fun when you make seasonal connections. You can even add emojis or images in multimedia messages for a fun, personal touch! Try incorporating phrases like the following:

  • Brrrr! Are you ready for snow? Contact us today to get your furnace winter-ready!
  • It’s almost time for flip flops, summer cocktails and beach reads! Is your smile ready for vacation photos? We’re offering 15% off whitening services all month!

Finding creative connections between your product or service and the time of year can boost your relevance in customers’ eyes.

Offer Fun Facts To Spark Readers’ Interest

3. Offer Fun Facts To Spark Readers’ Interest

A good messaging campaign has more to offer than just coupons and promotions. The purpose of messaging is to share information. Offering interesting, colorful and relevant informational content can keep your customers excited to open your messages and engage with your brand. Most people enjoy the feeling of learning something new, so tap into that desire by offering little-known facts or statistics that are relevant to your brand conversations. These examples may spark your creativity:

  • Did you know that 65% of college students struggle to afford their required textbooks? We offer affordable, quality content to support you and your students. 
  • On average, a bar of soap lasts 3x as long as a bottle of body wash. Want to get the most bang for your buck? Check out our new body bars in lavender, vanilla and citrus scents!
Appeal to Nostalgia

4. Appeal to Nostalgia

Nostalgia is in. Vintage clothing, movies and music are all making a comeback, and you can leverage this trend to connect with your audience’s interests. Open a discussion about how things used to be, and then transition to the present-day. Your readers will enjoy the blast from the past (especially if you add images to your message!), and they’ll feel a sense of connection between their generation and your brand. These examples illustrate the power of nostalgia:

  • Remember lying in the yard trying to bleach your hair with lemon juice? You deserve the highlights you dreamed of in high school. Book a color appointment today!
  • When it comes to romance, there’s nothing quite like a drive-in movie. With our projectors, you can recreate the experience in your backyard!

Reminding your customers of the past not only creates positive associations, but it also gives you the opportunity to highlight ways in which your products or services make life easier.

Are you ready to run more effective marketing campaigns through conversational messaging? Our customer support team can get you started. Contact us for a demo or a free trial!

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Understanding the Long and Short of Messaging Codes https://www.sms-magic.com/blog/understanding-the-long-and-short-of-messaging-codes/ Wed, 25 May 2022 04:54:00 +0000 https://www.sms-magic.com/?p=59890 Before you plan your first messaging campaign, you will need to choose the inbound number your customers will use to talk to you. Will you choose a short code or a long code? Either one will work, but one may be better than the other for your use case.

Long codes are essentially phone numbers, complete with an area code. Short codes are generally five or six digits. Keep reading and we’ll give you some great information about short and long codes to help you make decisions for your campaign.

Characteristics of Short- and Long-Codes

Let’s start with short codes. As we said, short codes are generally five or six digits. They are fixed and easy-to-remember, and they must be registered with your carrier. Think of a short code as your mobile marketing address. For example, Burger King’s is 287437.

Most companies create short codes to drive their messaging strategy. They combine short codes with related keywords and automated responses to deliver specific content or answers to keyword responses and questions.

For example, a pizza chain may prompt you to text the word “PIZZA” to a 6-digit short code by offering a coupon or discount. When you text, they reply by immediately sending a link to a coupon. The response is generated automatically.

Here’s a drawback to using short codes: short codes can only be used to send either SMS or MMS messages. You can’t use them to send faxes or make calls.

Characteristics of Short- and Long-Codes

Here’s the upside: short code delivery is usually faster than long-code delivery, the margin of error is smaller, and carriers don’t tend to mark messages using short codes as spam as often as they do with long codes.

By contrast, long codes are 10-digit numbers and are tied to specific area codes. They can be used to send and receive texts and faxes, as well as to make calls. Toll-free numbers also can be used as long codes.

The choice of short or long codes depends on several variables. Here are the five most important:

1. Speed of sending/receiving text messages

  • SMS long codes have a limit of one message per second; therefore, long codes are used primarily for person-to-person communication.
  • Short codes can be used to send 40 messages per second. They work better than long codes when a high-volume response is expected, such as voting during a television program.

2. Inbound-to-outbound message ratio

Carriers limit inbound long-code messages to one for every four outbound messages. Short codes don’t have a limit – you can send and receive as many as you’d like.

3. Difference in use cases

Typically, long codes are used by courier companies, banks, airlines and other service sectors for customer-service communications. Here are a few examples:

  • A courier company could use a long code to inform a customer that their package is out for delivery.
  • A bank could message clients their account balances every month.
  • An airline could reply to a passenger’s seat preference request.

Short codes are used by companies for marketing and security or to disseminate urgent information. Short codes examples include:

  • Marketing promotions. Use short codes to send coupons, sales alerts, and other promotional information. If your company is US-based, it’s mandatory to have a short code for all marketing messages.
  • Two-factor authentication. Since a message sent via short code can be delivered quickly, short codes are preferred for these applications.
  • Alert notifications, including hurricane warnings or flight delays. These notifications are urgent and important. They are effective because of fast, reliable delivery.

The following table shares an overview of the key aspects concerning short and long codes.

Difference in use cases

4. Acquisition Process

You’ll need to have long- or short-codes before your campaign launches. Depending on your choice, it could take months to acquire the codes you need. Here are common time requirements:

  • Long codes. You’ll have your code within a day after you complete an online form or make the call to your carrier.
  • Short codes. May take six to eight weeks to attain. Short codes must be registered with the US Common Short Code Administration (CSCA) and carriers, and they all must approve your registration.

We recommend you keep a set of short codes available for campaigns. At SMS-Magic we keep

pre-approved short codes available for our customers.

Acquisition Process

5. Coverage Around the World

  • Long codes. You’ll use the same long code across the globe.
  • Short codes are country specific. They provide delivery receipts, which are needed in cases such as two-factor authentication or when message delivery is critical.

Let SMS-Magic Help You

The SMS-Magic team helps clients with short- and long-code decisions every day. We would be excited to share our experience and help you decide which one is best for you. Or if you’re already sure which would be best for you, we can help you implement your choice.

Does the SMS-Magic team sound like the partner you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you build and automate your messaging campaigns!

automate your messaging campaigns
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Automate Student Applications with Multichannel Messaging https://www.sms-magic.com/blog/automate-student-applications/ Sat, 29 Jan 2022 08:15:00 +0000 /?p=10992 Text messaging makes it easier for you and your students to apply and confirm their enrollment and acceptance. Moving from email to text messaging for higher education also makes it easier for students to ask for your help and for you to continue building on the relationship you began during your recruiting process.

Since text messaging is the conversation channel of choice for your students, they’ll naturally read and respond to your messages concerning their enrollment process. Thanks to the powerful automation available with advanced conversational text messaging solutions, you’ll be able to share and track all applications using easy workflows and digital tools. This means you focus on students, not on which form they need to sign.

Our clients use text messaging during the recruiting, application, and enrollment processes to simplify and accelerate results while also building a stronger relationship with their incoming students, thanks to personal conversations.

Moving From Email to Text Solutions for Higher Education

There are a number of ways to use text messaging to simplify and improve your application process. Here are a few ideas.

1. Offer text opt-ins for more information or help. Students won’t necessarily pick up the phone and call you if they have questions about the application forms on your website, your curriculum or programs, or need your help. Offering a text opt-in to ask questions or get help makes it easy for digital natives to engage with you the way they want. They’ll like you because you’ll converse with them in the way they prefer, and they’re much more likely to engage with you through a text message than any other channel.

For example, on your website, add a message that promotes the option to text a specific keyword to a specific short code for help, to get answers to questions etc. When they text you, you will immediately be notified and can respond to them quickly, beginning a conversation that’s personal, quick and easy.

2. Invite key prospects to apply to your school. You meet a large number of students. You can easily send the students you select to invite to your program a text message to start the application process.

For example, after you meet with a top prospect, you can send a simple message with a personal link to an application form.

Message with link to application

When a student clicks on the link, you’ll know they’ve clicked and be able to monitor their progress.

When they submit the application form, a confirmation message is automatically created and sent.

Automatic Confirmation Messages

If the student responds to the text, Jackie is immediately alerted so that she can respond immediately with a personal message to answer questions or simply have a chat.

3. Automate acceptance messages and offer more information. When a student’s application is accepted, an acceptance message can automatically be sent, along with a link to start another multi-message series that guides a student through the admissions process.

Guide Students with Messages

You can create messages to guide a student through the admissions process, from financial aid to housing, campus activities to class schedules. You can also blend messaging with emails based on which channel is most appropriate for the communication.

For example:

  • Forms for financial aid, housing and class schedules can be sent to students via email, for ease of access.
  • You can monitor student progress by submitting these forms. When they delay, you can automatically trigger text messages at specific points in time to remind them to complete applications and other necessary forms.
  • You can also automate messages that offer keywords to text for help, more information, a call from a counselor and more.

By using conversations to remind and encourage students throughout the process, as well as offer them help, you create a stronger relationship with students while simplifying the process for all. Because all communications are tracked in your CRM, you’ll know the history of student conversations whether the communication was made via text message or email.

The Bottom Line

Conversational text messaging is the channel of choice for digital natives, aka your students. By using text messaging for higher education as a key component of your admissions process, you’ll make things easier for your students, creating stronger relationships with them before they ever reach your campus to begin classes.

You’ll also make admissions tracking simpler for your admissions team, saving them time spent on organizational tasks that can be better spent building relationships with the students themselves.

Ready to get started? Reach out and we’d be happy to give you a personalized tour of the product and how it can help you better serve your students. 

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How Automated Texts Guarantee Warranty Service Customers Get Their Morning Coffee https://www.sms-magic.com/blog/how-automated-texts-can-help-your-business/ Fri, 10 Dec 2021 06:09:18 +0000 https://www.sms-magic.com/?p=58833 One of our team members recently woke up to an early-morning disaster – her coffee maker had died during the night. No coffee. Only flashing numbers on the display.

She immediately contacted the manufacturer. Here’s what happened:

  1. The company asked for proof of purchase.
  2. She found her Amazon receipt and sent it.
  3. They asked what was wrong with the machine.
  4. She explained the display was flashing.
  5. They agreed the machine was dead and sent her instructions for submitting a claim.
  6. She cut the cord on the machine, took a picture of the machine sans cord, and sent it in.
  7. The company replied that her replacement machine would be shipped that day, and she could expect it to arrive in two or three days.
  8. Her new machine arrived, and her caffeine addiction was saved

Our colleague was amazed. She expected the interaction to be time consuming and unpleasant. Instead, it took only minutes to report a warranty issue and have a new machine on its way to her. She didn’t have to argue or justify or complain or talk to multiple customer service reps.

For all she knew, she was dealing with a chat bot and that was fine. She didn’t necessarily need human interaction to solve the problem. All she needed was instructions for getting a new coffee maker ASAP.

Kudos to the manufacturer for making their warranty service process so customer friendly. They couldn’t have done it without a technology commitment.

Bring Quick, Easy Problem Resolution to Your Customer

Bring Quick, Easy Problem Resolution to Your Customer Service Team

You, too, can bring results like this to your customer service department by using automated text messaging. It’s a win-win for you and your customers.

Customers say they’d like to communicate with customer service using text and prefer texting to other methods of contact. Using text messaging, your customer service team can automate routine interactions, saving human interactions for more complicated issues. Your team won’t have to send repetitive responses to your customers, both saving time and making their jobs more interesting.

It will take some thought to set up your automated text sequences, but once it’s designed and tested, you’ll save your team hours on the phone or email.

Connected Ecosystem

Let SMS-Magic Help You

We think SMS-Magic can help you reach your customers with less time and effort than you’re spending on emails and phone calls. We offer automated text messaging, so your customers get the attention they need, but not at the expense of your customer service team.

Our system, working with your CRM, can keep track of all your customer interactions in one place. It can also keep track of messages sent from a variety of platforms like Messenger, WhatsApp, SnapChat and native phone texts, so you don’t sacrifice anything to help your best customers when they have problems.

We’d love to help you handle repetitive customer service requests, just contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you easily respond to routine requests while freeing up your reps to handle more complicated issues.

Let SMS-Magic Help You

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Crazy Busy? How Text Messaging Can Rescue Your Schedule https://www.sms-magic.com/blog/crazy-busy-how-text-messaging-can-rescue-your-schedule/ Fri, 03 Dec 2021 07:53:28 +0000 https://www.sms-magic.com/?p=58793 If you’re like most people, you’d like to create some balance between home and work, but work takes more than its fair share of your time. We think that text messaging could help you manage your work life better while making it easier to reach your customers.

Think about how you’re contacting your customer now. If you’re sending any type of message in small batches, you are spending quite a bit of time making sure all the elements (subject line, message, email address) are correct before you hit send. It would take several hours to send out 1,000 messages, and we don’t want to consider how long 10,000 messages might take, even with a bulk email delivery service.

Send Bulk Messages Quickly

And if you’re relying on emails, you are probably disappointed with the response rates your messages generate. Those of us in the U.S. only open emails 22 percent of the time, according to Gigaom. No wonder your customers aren’t beating down the door – they aren’t getting the message. And following up on emails that have gone silent takes lots of time.

If you’re using the phone to contact customers for any reason – their car is ready, their appointment is coming up, or you still need those documents completed – you’re not only spending time dialing and leaving messages, you’re also spending time in the social aspects of a phone call. The minutes spent asking about your customer’s holiday plans can quickly add up to hours.

Then there’s the cost. Customer-service phone calls, according to a Forrester Research study, cost the sponsoring company about $16 each. A text thread, however, averages out to between $1 and $5. We think that’s enough of a reason.

Even so, we don’t mean to disparage talking to your customers by phone, but when you do engage in a phone call, you need to have a specific reason. Are you calling to establish a personal connection to solve a problem or ask for an opinion? In that case, the phone may be the best way to connect.

But we all know that when you’re sending lots of messages with the same text or question, it isn’t fun. It’s routine. It’s boring, but it’s still vitally important. So why not use a system that can send messages in seconds, update your customer’s record, and provide a quick, easy way for your customers to respond?

Connect with Your CRM

If you’re using a CRM like Salesforce or Zoho, text messaging apps like SMS-Magic can link directly to the CRM. That allows you to:

1. Collect all the customer service information about an open ticket in one place. That allows anyone on the team to handle the next interaction.

2. Know exactly what messages were sent to which customers because it will be logged into their CRM record.

3. Communicate with messages from all of the messaging apps like WhatsApp, Messenger, WeChat, Line, Phoenix, Viber or the native texting app on your customers’ phones.

SMS messages are limited to 160 characters and cost less to send than larger MMS messages. MMS messages, however, can include audio, video, GIFs and complicated graphics, among other rich media components. Even with a large file attached, you can send your customers the information they need, exactly when they need it.

Let SMS-Magic Help You

We think SMS-Magic can help you reach your customers with less time and effort than you’re spending on emails and phone calls. We offer conversational messaging so that your customers can respond to your texts. If you want to tie into your CRM, we work particularly well with Salesforce and Zoho, but we can help you with many others, and we work with all the messaging apps like Messenger, WhatsApp, and SnapChat, so you don’t sacrifice anything to reach your best customers wherever they are … and you get your life back! How cool is that?

Let SMS-Magic Help You

Contact us to set up a demo or to start your free trial. Let us show you how SMS-Magic can help you end the nightmare of scheduling installations!

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