At Dreamforce, Salesforce’s main event, the SMS Magic and Conversive Team will reveal Conversive, the ultimate AI-powered messaging platform. It is something revolutionary. But why should this event be on your radar? Let’s delve right into the buzz!

Amidst the fast-paced digital evolution, Dreamforce has consistently stood as a beacon for progress and innovation. This year, it promises an even more exhilarating experience. With the convergence of AI and CRM messaging, businesses are poised at the brink of a transformative leap.

What this means is not just smarter messaging but also enhanced customer relationships. Imagine a scenario where every interaction is tailored, every message is insightful, and every response is driven by understanding the intricate nuances of your customer. It’s about crafting a user journey that’s not just efficient but also deeply personal. This is the magic that the fusion of AI and CRM messaging promises. And at Dreamforce 2023, you’ll witness this future unfolding as we are bringing it to you.

Why Are We at Dreamforce 2023?

Simple! To bring forth the future of digital communication.

Conversive is our brainchild – a top-tier AI-assisted conversational messaging platform set to redefine the way businesses communicate. We are among the Dreamforce 2023 performers and the Dreamforce 2023 dates to get on a face to face demo are from 12th of September to 14th of September. But that’s not all. Here’s what attendees can anticipate at Booth #117:

• Experience AI x Messaging: The intersection where AI meets messaging is mesmerizing! It’s not just about sending texts and emails. It’s about AI-driven conversations that enrich and redefine your bond with customers.
• Exclusive Preview: Get a sneak peek of Conversive, our customized solution to enhance online interactions. Be one of the first to experience it.
• Networking Opportunities: Mingle with the best! Rub shoulders with industry messaging titans, forward-thinking leaders, and fellow innovators. We’re creating the future of CRM, and we guarantee you’ll want to be involved in that story.

Why is Dreamforce 2023, Booth #117 a Must-Attend?

Dreamforce is not just another tech event; it’s THE event! Still contemplating? Here’s why Booth #117 should be your ultimate destination:

• Engage with Experts: Ever thought of harnessing AI x Messaging for your Digital-First Service Businesses? This is your chance! Come by and RSVP for our panel discussion and insights from industry veterans.
• Play, Win, and Celebrate Tech: Yes, technology can be fun! Try your luck at our raffle and walk away with exclusive goodies.
• Elite Networking Sessions: Connect, brainstorm, and share innovation thoughts with your peers and partners.

Dreamforce 2023 – It’s Now or Never!

Dreamforce is approaching and we are the Dreamforce 2023 performers that you should visit, remember booth #117, and the countdown has begun! Again it’s from September 12-14, make sure you’re in San Francisco. This is your chance to understand the important role of AI-assisted Messaging in your CRM Messaging strategies.

Don’t miss out on this chance to elevate your digital communication strategies and maximize your customer engagements. . Conversive is ready. The question is, are you?

Gear up, and let’s make Dreamforce 2023 a memorable milestone! The future beckons!

📅 Mark Your Calendar: September 12-14 in San Francisco

Exclusive Offer Just For You! Eager to experience the power of Conversive first-hand? We’re offering an exclusive opportunity for institutions and professionals:

Book Your Personalized Demo!

Experience innovation. Feel the transformation. Witness Conversive in action tailored to your organization’s unique needs. Dive deep into how Conversive can redefine your CRM messaging, ensuring you stay ahead in this digital era.

RSVP NOW to secure your spot

Dreamforce 2023 is not just another event—it’s your opportunity to be part of the digital communication revolution. Make sure you’re not just a spectator but a game-changer.

Stay ahead. Stay innovative. Let’s co-create the future at Dreamforce 2023!

And just to remind you, we have also been recognised as the 2nd Smartest App on Salesforce AppExchange, to know more click here.

Becoming a Category Leader with Salesforce AppExchange Partners From the very onset, our aim wasn’t just to be another entity on the Salesforce AppExchange. It was to redefine how businesses connect with their audience. Texting, in its essence, is immediate, personal, and direct. To harness its potential, we had to delve deep, understanding the nuances of businesses and the expectations of customers, especially when aiming to be among the top 5 smartest apps on Salesforce.

Unparalleled Features – Our Cornerstones of Success on Salesforce AppExchange

Compliance – In today’s digital age, data privacy and regulations cannot be an afterthought. Recognizing this, we’ve been proactive. By integrating TCPA, GDPR, CCPA, and CASL compliance mechanisms, we’ve provided businesses with a safe platform free from the worries of unintended regulatory breaches.

Omnichannel Connectivity – The digital consumer is omnipresent, spanning various platforms. Our solution ensures that businesses can meet consumers wherever they are. Be it SMS, MMS, Facebook, Chat, WhatsApp, or Line, the promise of conversational messaging remains unbroken.

Analytics – Data drives decisions. Our robust analytical tools provide detailed insights, helping businesses fine-tune their strategies and foster more meaningful customer interactions.

Global Text Messaging – Conversations know no boundaries, and neither do we. With our global text messaging capabilities, we’ve erased geographical barriers, bringing businesses and customers closer.

SMS Delivery – It’s not just about sending a message; it’s about ensuring it’s received. Our commitment to robust delivery mechanisms remains unwavering.

SMS Templates – We understand that in business, time is of the essence. Our advanced SMS Templates not only speed up the communication process but also ensure that every message sent is impactful and aligned with the brand’s voice.

Conversational Messaging – Building and maintaining customer relationships is at the core of any successful business. With our Conversational Messaging feature, businesses can now have meaningful two-way conversations, deepening trust and enhancing customer loyalty.

Each feature aligns with our goal of being the smartest app on Salesforce, ensuring that when businesses talk, customers listen. Whether it’s adhering to compliance standards, enabling omnichannel connectivity, providing robust analytics, offering global text messaging solutions, ensuring SMS delivery, or crafting impactful SMS templates – each element of our service is meticulously crafted.

Salesforce AppExchange Partners: A Journey of Trust and Innovation 

Integration with platforms like Salesforce is not just a feature – it’s a commitment to excellence. Our partnerships with Salesforce AppExchange partners and others like Zoho elevate the CRM experience, making it more insightful and enriching. Our Conversational Messaging Hub is a culmination of years of learning and innovation, and our reviews on platforms like Salesforce and Zoho bear testimony to this commitment.

Voices of Trust – The true Measure of our Success on Salesforce Appexchange

Feedback from our esteemed clients who have discovered us through the Salesforce AppExchange underscores the value we bring to the table. Words from pioneers in various industries only further our belief in the transformative power of our solutions.

2nd Smartest App on Salesforce AppExchange: Crafting Trusted Conversations

At the heart of our journey is an unwavering commitment to facilitate meaningful interactions. It’s not just about being a smart app on Salesforce, but about enabling businesses to have conversations that matter.

And the rise of our company is not just our rise, as this recognition makes us aim higher, and thus we welcome you at the Dreamforce 2023, as we will be unveiling the future of Messaging Solution. 

Join Us at Dreamforce by Salesforce

As we pen this journey, we’re thrilled to announce our latest venture in the world of AI x Messaging. If you’ve been keeping up with our recent emails, you’ll know that something groundbreaking is on the horizon. We’re unveiling our latest innovation at Dreamforce, organized by Salesforce. As partners and patrons of SMS-Magic, this is your chance to get a sneak peek into the future of conversational messaging.

To ensure you don’t miss out on this revolutionary unveiling, Register with us now and be part of the conversation that reshapes business communication.

As we look to the future, we’re excited about the countless conversations and transformative stories waiting to unfold. SMS-Magic is more than just a tool. It is a revolution in conversational messaging for businesses, crafted with passion, driven by innovation, and trusted by the best.

Increasingly, healthcare providers are turning to technology to solve this issue. At the forefront of this technological revolution is the power of Text Messaging in Healthcare, a tool that has shown great promise in improving patient adherence and engagement. But how exactly does this work? Let’s dive in.

Powering Medication Adherence Through Text Messaging in Healthcare

Patient preference and adherence is a critical component of effective healthcare, but nearly 50% of patients do not take their medications as prescribed. This non-compliance can lead to severe health repercussions and increased healthcare costs. Enter the game-changer: Conversational Messaging. You’ll be impressed to know that the ‘Impact of Reminders on Adherence’, A study published in the Journal of Medical Internet Research found that text message reminders improved medication adherence rates by 17.8%

SMS messaging for healthcare offers a straightforward, cost-effective, and patient-friendly solution to medication non-adherence. With personalized medication reminders delivered right to a patient’s mobile device, patients are more likely to stick to their prescription schedules. Messaging can further encourage Patient preference and adherence by providing clear instructions for medication intake, addressing common concerns about side effects, and offering timely support when patients need it.

Enhancing Appointment Compliance via Text Messaging in Healthcare

Missing healthcare appointments is a pervasive issue that leads to delayed care, disrupted treatment plans, and unnecessary healthcare costs. The U.S. healthcare system incurs over $150 billion in annual costs due to no-show appointments, as demonstrated by a study released in the BMC Health Services Research journal. This problem, too, can be tackled effectively through SMS messaging.

SMS healthcare text reminders for appointments significantly reduce the likelihood of no-shows. Moreover, by enabling two-way communication, text messaging allows patients to easily reschedule appointments if needed. This reduces the chances of empty appointment slots, enhancing clinic efficiency.

As the ‘Impact of Reminders on Appointment Attendance’ study in the Journal of American Board of Family Medicine, text message reminders reduced the rate of missed appointments by nearly 30%. Furthermore, it also fosters stronger patient-doctor relationships by maintaining consistent communication and demonstrating the healthcare provider’s commitment to the patient’s well-being.

Transforming Overall Patient Engagement through Text Messaging in Healthcare

Beyond improving patient preference and adherence and appointment compliance, messaging can transform overall patient engagement. For example, The survey conducted by the National Library of Medicine provided intriguing data about patients’ communication preferences. A remarkable 98.2% of patients found text messages to be a favorable mode of communication, and 95.5% felt a heightened sense of connection with their healthcare team through this medium. Additionally, 91.9% of respondents agreed that these text updates reduced their need to make calls to the office.

Equally noteworthy is that 91.9% of patients showed a clear preference for text updates over other communication methods such as emails, phone calls, or patient portal messages. By texting regular health tips, wellness checks, and encouragement, SMS marketing services can foster healthier lifestyles and a greater sense of connection between patients and healthcare providers.

This two-way communication also empowers patients, giving them a more active role in their healthcare journey. This empowerment not only enhances patients’ overall satisfaction but also improves health outcomes by promoting active participation in their healthcare.

Why Choose SMS-Magic: The Best SMS Marketing Services

With numerous SMS service providers in the market, it’s important to choose one that truly stands out. SMS-Magic offers the best SMS marketing services, tailored to meet the unique needs of healthcare professionals.

We understand the necessity of ensuring patient adherence and preference in the healthcare industry. That’s why our services are designed to deliver personalized, timely, and accurate messages. Through our robust platform, you can send appointment reminders, medication alerts, and follow-up messages that keep your patients engaged and compliant.

Moreover, SMS-Magic’s user-friendly platform allows healthcare providers to easily manage their communication with hundreds or even thousands of patients. Our services are HIPAA-compliant, ensuring all patient communication is private and secure.

At SMS-Magic, we’re committed to harnessing the power of conversational messaging to enhance patient adherence. We’re here to help healthcare providers leverage this powerful tool to promote better patient outcomes. So why wait? Join us in driving SMS healthcare forward with SMS-Magic, and let’s make non-adherent patients a thing of the past.

Thank you for reading our blog! Stay tuned for more insights on how messaging is shaping the future of various industries. Remember, with SMS-Magic, your communication possibilities are endless. Follow us to get timely updates. 

With an astounding average response time of a mere three minutes, it overshadows traditional approaches like email and voicemail, not merely by a few strides but by miles. But the benefits of SMS messaging extend far beyond the time limit to get a reply from your candidate. It has the potential to redefine your recruitment landscape, slashing your time-to-hire, and magnetizing the digitally-inclined millennial and Gen Z talent pool. 

In this comprehensive guide, we will navigate the intricacies of messaging as a recruitment powerhouse and equip you with 9 actionable insights to ensnare top-tier talent. But before we dive right into the crux of our discussion, it’s essential to highlight the powerful role of text messaging in modern recruitment. 

Why Text Recruiting is the Key to Streamlining your Talent Hunt

With escalating costs and extended time-to-hire, traditional recruitment channels are increasingly proving inefficient. Over 83% of talent leaders acknowledge recruiting and retaining talent as their chief priority, adopting cost-effective and time-saving strategies is paramount. Here’s where using text recruiting messaging steps in, slashing cost-to-hire and significantly boosting efficiency, even with heightened hiring volumes.

Messaging’s real-time simplicity stands out from other communication methods. It efficiently engages candidates, especially since 39% lose interest from prolonged hiring. It’s especially useful for connecting with passive candidates, letting recruiters nurture relationships for future needs. Later in this blog, we’ll discuss using Text Recruiting Software to enhance recruitment strategies.

Harnessing the Benefits of Conversational Messaging into Text Recruiting

Conversational messaging, with its superior response times and increased reach, can slash your time-to-hire significantly. It enables real-time interaction with potential candidates, accelerating the screening and interview coordination process, thereby landing you the desired talent swiftly and seamlessly.

Transition from Passive to Proactive

The transition from passive to proactive recruiting can be a game changer. Using messaging as a tool, recruiters can actively reach out to candidates, fostering an engaging two-way conversation. It not only enhances the candidate experience but also allows recruiters to glean essential insights about the candidates, paving the way for informed decision-making.

Speaking the Digital Tongue in Text Recruiting

Millennial and Gen Z candidates are digital natives. To attract this tech-savvy talent, recruiters must communicate via their preferred channels. Messaging serves as an effective platform to engage with these candidates, by offering the quick, informal, and interactive communication they prefer.

Agility Personified

Filling temporary positions quickly is crucial to maintaining business continuity and productivity. With text messaging, recruiters can instantly connect with a broad network of potential candidates, streamlining the sourcing, screening, and hiring process. It’s a game-changer when speed and efficiency are the keys to success.

Crowning Practices

While the potential of SMS messaging in recruitment is vast, it must be employed strategically. From crafting engaging messages, and respecting candidate’s privacy, to timely follow-ups – best practices should be at the heart of your messaging recruitment strategy such as the Best SMS Marketing Services provided by SMS-Magic. This ensures optimal use of the tool while enhancing the candidate experience.

Text Messaging Templates 

Effective messaging demands the right blend of professionalism and personalization. To help recruiters navigate this balance, we provide proven text messaging templates. These templates, tailored to various stages of the recruitment process, ensure consistent, concise, and effective communication with candidates. So, to get these templates, get your sms-magic login and start conversing today to recruit the premier talent. 

Cultivating Personal Bonds

The power of messaging lies in its ability to cultivate personal relationships. Unlike formal emails, text messages foster casual and warm exchanges, making candidates feel valued and engaged. This personalized approach can significantly boost your brand image, leading to higher acceptance rates.

Decoding the Generation

Messaging resonates with younger candidates due to its immediacy and informality. This digitally-adept cohort prefers quick, concise interactions over lengthy, formal communication. Understanding this preference is crucial in tailoring your communication strategy, enabling you to attract and retain young talent more effectively.

The Recruitment of Tomorrow

With digital transformation permeating every aspect of business, recruitment is no exception. Embracing messaging as a key tool is not just about staying current; it’s about anticipating and adapting to the future of recruitment. Leveraging the power of Text Recruiting Platforms today can set your recruitment strategy on the path of success for years to come.

In the dynamic realm of recruitment, standing still is not an option; evolution is the key to success. As we’ve journeyed through the various ways text messaging can revolutionize your recruitment process, it’s clear that the power of Conversational Messaging is undeniable. By harnessing this tool, you can attract and engage top talent, reduce your time-to-hire, and enhance client satisfaction, all while future-proofing your recruitment strategy. As we navigate the digital age, embracing messaging is not just a strategic move—it’s an imperative.

Ready to revolutionize your recruitment strategy? Let’s embark on this journey together! Contact one of the Best SMS Marketing Services Provider SMS-Magic today and allow us to guide you through the transformation. With our cutting-edge messaging solutions and expertise, we’ll help you unlock the full potential of text messaging in your recruitment process. Start your journey to recruitment excellence today — because your future talent is just a text message away. 

Connect with us now, and get full insights about what we have to offer. 

Medication Delays and Forgetfulness

The National Library of Medicine reported that up to 50% of patients taking medications struggle to maintain their physician’s recommendations. One of the top factors contributing to nonadherence is a lack of social support and overconfidence in patients’ memory. Thankfully, messaging can aid in both areas.

According to Science Direct, short and simple SMS messaging has proven to reduce medication delays from 85% to 19% after adding a text messaging solution in a clinical trial. The study found that personalized and timely reminders through SMS can improve medication adherence, saving medication costs and leading to substantial improvements in health and disease management.

Reducing No-Shows with SMS Messages

Missing appointments can wreak havoc on patient health as well as office efficiency, creating longer wait times and inefficient use of resources. Research shows that the primary reason patients miss appointments is forgetfulness, and sending a simple text message reminder can help keep them on track.

Messaging not only reduces patient no-shows to appointments. Simple texts can also ensure they arrive on time. The domino effect of late arrivals can disrupt the flow of the entire day. Reminding them of the date and time via messaging days before, 24 hours prior, and the day of the appointment can help ensure patients arrive on time.

Use SMS Messaging to Engage Patients

You can also use messaging to check in with your patients between appointments, keeping them engaged in their health and with your office. Creating automated messages using your database (CRM) and a messaging platform like SMS-Magic can save your office time. By creating segmented lists based on various factors in your database, you can send personalized and relevant messages to their phone screen.

Asking questions is a fantastic way to prompt engagement, like “Have you gotten your 30 minutes of exercise for your heart health today?” or “Meditation is a great way to reduce anxiety. Here’s a FREE 5-minute session [Link].” These interactive check-ins will keep your patients engaged with helpful information and can help keep your services in mind.

Sending Helpful Healthcare and Program Information

Absorbing healthcare information can be overwhelming for patients at times. You can help them understand their medical plan, prescriptions, and diagnosis by sending messages with links to more information that can supplement office visits and phone calls.

In addition, healthcare providers often recommend non-pharmaceutical interventions like meditation, mindfulness exercises, mental healthcare, or smoking cessation programs, and messages are crucial to keeping them on track. These program messages can be inspirational and motivating, provide links to assignments or videos, or be informational with recent statistics and research. Regardless of the information sent, messaging can send it all to their phones, keeping your patients committed, informed, and up to date.

Use Surveys to See How You’re Doing

While adding messaging as a communication channel will help your patients stay on top of their health and keep your office efficient, there are always ways to improve. Surveys help you gather information to improve your processes, and you can obtain this valuable feedback quickly with messaging. The text message survey can be a poll, text-to-vote, or net promoter score, or you can also include a link to a web-based survey. Keyword triggers can help gather even more data you need with a back-and-forth flow of questions and answers.

The Bottom Line

Although your patients may be busy, most of them check their phones more than 90 times a day, and you can use this to your advantage by sending vital medical information and reminders directly to their phones with messaging.

Ready to get messaging working for your staff and your patients? To get started with SMS-Magic, contact our customer support team for a demo or a free trial!

Getting your tech innovations into the world rests on capturing your audience’s interest. Here are 5 of the hottest marketing trends we see coming in 2023.

The 2022 Marketing Star — Short-form Video

Short-form video vaulted into the top marketing strategy slot last year with strong evidence that these videos increase engagement and lead generation. In 2023, all signs point to this  short-but-mighty-trend remaining a favorite in marketing departments across the board. In fact, the video production company Wyzowl’s 2022 report found that 73% of customers prefer to watch a short video to learn about a product or service, compared to 11% who like to read text, while only 4% lean towards infographics. Most notable for your IT industry is that of the 98% of respondents who watched an explainer video, 78% of consumers credited the video for their software download or purchase.

If you’re ready to add short-form videos to your plan this year, here are a couple of tips:

• The average video view durations on social media platforms range from 15 to 26 seconds.
• Most customers look for value in the first 3 seconds.
• Once your videos are ready, send the video links via email and text messaging campaigns to increase viewership.

Use DMs for to Grow Your Marketing and Customer Service Messaging Opt-ins

Direct messages (DMs) through your social media platforms can help you start a personal conversation and connection with a new lead or customer. DMs are a perfect pathway for gaining text messaging opt-ins and sending links to your newsletter or other materials.

After you have their permission to send texts, you can start campaigns through a messaging platform like SMS-Magic to boost your 2023 marketing game plan. One excellent approach to your DM marketing journey is to use DMs for giving, not asking. You can start by providing a little love to your followers, thanking them for their support with a special reward or discount.

You may also find that your direct message mailbox contains customer questions about an order or feedback about your IT product or services. Use your responses to provide excellent customer service and incentivize your followers. Thank them for their input or help them solve an issue followed by a discount on an upgrade or future downloads.

Digging Deeper with Data

In 2023, how well you know your audience should go beyond simple demographic data. It’s also essential to understand your audience’s interests and passions. Where do they stand on issues, and what difficulties do they face? What IT software are they currently using, and what groups are they a part of?

You can use this data wisely with targeted campaigns to specific groups through email and messaging campaigns. Showing your audience that you get them and want to solve problems for them with your product that suits their challenges can give your brand value. And since this data is ever-evolving and trends are changing quickly, your marketing team’s plan may need to change course during the year.

 Making Real Connections by Humanizing Your Brand

The trend of knowing more about your customers also has a flipside — your customer wants to learn more about you, too. Creating marketing content that reflects your brand’s values can help you connect to your audience in a raw, human way. Where does your IT company stand on certain issues? What role are you playing in the world? Reflect the human side of your brand in your content to leap ahead of the competition this year.

Automations Keep Pulling Their Weight in 2023

Humanizing your brand doesn’t mean you won’t use AI assistance to snag your audience’s attention in 2023. Instead, the trend to use AI to start, continue and maintain marketing conversations through automated text messaging flows or a website chat box is trending upward.

While your customers might be searching for products and watching short-form videos about your app or software in the middle of the night, you don’t have to lose a potential lead if you aren’t available in real-time. And even though you’re automating these conversations, they’ll have a significant impact when you craft with a personal touch. That way, even though you aren’t answering them at the time, it can certainly feel that way with real conversational responses.

Your marketing journey is kicking off this year in the IT industry, and SMS-Magic is here to help you reach your audience with messaging. Ready to get started? Contact our SMS-Magic team for a demo or a free trial today!

The regulations generally apply to automated marketing text messages, not one-on-one messages sent between two people. If you have the time, you can send individual messages to your new contacts from Dreamforce. Or you can send emails to them asking for permission to text.

If you’d like to add them to a marketing list, you must have express, written consent before you do it. Implicit consent is not enough. What’s the difference?

Implicit Consent

When someone shares their contact information or gives you a business card, their action may be construed as giving you implicit consent to receive automated marketing messages from you. Don’t be fooled! Implied consent is not enough. Your contact must give you explicit permission to send marketing messages and that includes adding them to subscription lists.

Your customers may have given you their contact information in many different situations, including:

• Providing a printed or electronic business card.
• Including contact information in their email signature.
• Filling out information forms to access gated content on your website, including blogs, articles, your Wi-Fi network or community forums, among others.
• Purchasing or renting services, goods or products from your company.
• Providing contact information during check-out in an online store, unless they also check a box giving you permission to send marketing messages to them.
• Signing a contract with you.
• Sending a charitable donation.
• Agreeing to volunteer for your charity.

Even though they have given you contact information, they haven’t given you permission to send marketing messages to them, and privacy regulations around the world prohibit you from doing so. Using implicit consent is a dangerous (and potentially expensive) strategy, and it does not provide high-quality contacts and leads.

Explicit Consent

On the other hand, obtaining explicit permission to send marketing messages to someone provides high-quality contacts and leads. By opting in to your subscription list or messaging campaign, these contacts indicate their interest in your brand.

Here are a few suggestions for building your opt-in list:

• Trade show touches – If you regularly exhibit at trade shows, you can promote your text messaging program to prospects, existing clients and lapsed clients with your booth signage and handouts. Consider using a QR code to direct them to an opt-in page on your website.
• Business cards – Include opt-in instructions or a QR code on the back of your business card.
• Product packaging – Include opt-in instructions on your packaging, shopping bags, tote bags, napkins or other promotional materials you give to you clients.
• Emails – Include opt-in instructions in emails or in your signature block.
• Website – Pop-up windows can prompt users to opt in to your messaging program. Static windows in high-traffic areas work well, too.
• Contests – Launch a contest that involves your messaging program. Publicize contests on your social media channels.
• Customer receipts – Include opt-in instructions or QR code on customer receipts.
• Blogs – Encourage readers to start a subscription to your blogs.

What Should Happen After a Customer Opts In

After your customer has opted-in, you’ll want to send a text confirming their participation. In that text, you can mention all the information they need to make an informed decision, such as what they can expect to receive, how often messages will arrive, applicable message and data rates, who you are, and how to opt out. You’ll need to comply with the regulations in your country, as well as the countries where your messages are going. Products like SMS-Magic can help you automate the messages. What could be easier?

Keeping Track of Who Opted In and Who Opted Out

You’ll need to keep track of who has opted in and who has opted out, as well as who is already in the system to keep one person from opting in multiple times. SMS-Magic can make compliance a breeze, particularly if you have tied your text messaging campaigns into your CRM.

SMS-Magic is designed to track opt-in and opt-out requests so that you send only to the customers who have specifically asked you to. Our back-end systems are structured so that we can display individual requests, and we can prove you’ve complied with customer requests. You won’t have to worry about regulators asking to see your records. We use on-going processes to collect and store information about distribution and can share it with regulators, if necessary.

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you why your compliance worries will disappear with SMS-Magic!

Your audience will get used to the same messaging patterns and promotional offers after a while. If they start to feel they can predict the contents of every message they get from you, they’ll likely unsubscribe. How can you keep your marketing campaigns new and engaging?

Creativity and thinking outside the box are key! If you’re looking for some inspiration, check out these four campaign marketing ideas to get you started!

1. Send a Thank You Note . . . With a CTA!

Saying “thank you” is always a great policy, and this applies to messaging campaigns, too! When a customer purchases a product from you, send a follow-up message letting them know you appreciate it. Thank-yous are also welcome after appointments or service calls. Saying “thank you” lets your customers know that you understand they have options, and you’re grateful they chose your business.

However, your thank-you message doesn’t have to stop there! Try incorporating a call to action, or CTA, into your message to drive organic interaction with your business. You could ask customers for feedback on their recent purchase, showing that you care about their long-term satisfaction with your transaction. You can also offer an upgrade or accessory at a discounted rate, or send a free shipping coupon to use on the next purchase. Keep the conversation rolling after a successful transaction by guiding your customer towards their next step!

2. Create Seasonal Connections for Themed Campaigns

The changing seasons carry powerful emotional connections for many people. Some of us look forward to the coziness and festive atmosphere of winter, while others get excited for fall pumpkins and hayrides, summer vacations or spring gardens. Tap into these associations to capture your audience’s interest. Offering special deals, promotions, product spotlights or blog content can be a lot more fun when you make seasonal connections. You can even add emojis or images in multimedia messages for a fun, personal touch! Try incorporating phrases like the following:

• Brrrr! Are you ready for snow? Contact us today to get your furnace winter-ready!
• It’s almost time for flip flops, summer cocktails and beach reads! Is your smile ready for vacation photos? We’re offering 15% off whitening services all month!

Finding creative connections between your product or service and the time of year can boost your relevance in customers’ eyes.

3. Offer Fun Facts To Spark Readers’ Interest

A good messaging campaign has more to offer than just coupons and promotions. The purpose of messaging is to share information. Offering interesting, colorful and relevant informational content can keep your customers excited to open your messages and engage with your brand. Most people enjoy the feeling of learning something new, so tap into that desire by offering little-known facts or statistics that are relevant to your brand conversations. These examples may spark your creativity:

• Did you know that 65% of college students struggle to afford their required textbooks? We offer affordable, quality content to support you and your students. 
• On average, a bar of soap lasts 3x as long as a bottle of body wash. Want to get the most bang for your buck? Check out our new body bars in lavender, vanilla and citrus scents!

4. Appeal to Nostalgia

Nostalgia is in. Vintage clothing, movies and music are all making a comeback, and you can leverage this trend to connect with your audience’s interests. Open a discussion about how things used to be, and then transition to the present-day. Your readers will enjoy the blast from the past (especially if you add images to your message!), and they’ll feel a sense of connection between their generation and your brand. These examples illustrate the power of nostalgia:

• Remember lying in the yard trying to bleach your hair with lemon juice? You deserve the highlights you dreamed of in high school. Book a color appointment today!
• When it comes to romance, there’s nothing quite like a drive-in movie. With our projectors, you can recreate the experience in your backyard!

Reminding your customers of the past not only creates positive associations, but it also gives you the opportunity to highlight ways in which your products or services make life easier.

Are you ready to run more effective marketing campaigns through conversational messaging? Our customer support team can get you started. Contact us for a demo or a free trial!

These results are exciting, but they can also be overwhelming. A sudden surge in sales presents your business with brand new challenges. If you rise to the occasion, you’ll take your business to the next level. However, if you’re unable to handle the rapid influx of orders, your business could crash and burn.

These keys to success can help you successfully navigate your sales surge:

1. Don’t expand too quickly

Watching your profits soar and your client base spread is invigorating. Many business owners get so excited by sudden growth that they overextend themselves. Opening new storefronts, stocking up on popular items, and hiring new staff are all natural steps to take as your business grows, but be sure to keep growth sustainable and err on the side of growing too gradually, not too quickly. 

You’ll likely need to add to your sales team, but aim for controlled growth. Since messaging adds efficiency to your sales processes, you may need fewer agents per lead than you did when using traditional outreach methods, like phone or email.

2. Listen to your employees

Your sales agents are on the front lines of managing your widening base of sales leads. If your business has doubled its sales leads, thanks to the power of conversational messaging, your employees’ day-to-day workload is changing. Messaging offers powerful automation tools, empowering each agent to successfully manage more leads. However, the transition to managing twice as many leads will require your agents to adopt different workflows, procedures and mindsets. 

Check in frequently with your team and listen to their feedback while the transition is underway. Share your vision and discuss big-picture goals with your whole team. This is also the perfect time to implement incentives. Short-term goals with tangible rewards can keep your team motivated and excited.

3. Nurture leads effectively

If your sales leads have recently doubled, you currently have the chance to nurture them into engaged, long-term customers. Don’t let the window of opportunity close! Conversational messaging can help you establish initial sales leads quickly, but it also gives you the tools to build ongoing, meaningful relationships over time.

The key to nurturing leads is creating personalized, relevant conversations. The more you know about each lead, the more your messaging can be targeted and relevant to their needs. Customer feedback surveys are a great way to learn about your customers, and with messaging, they’re easy to manage. Gather personal data and use it in meaningful ways, so that your business becomes a natural part of your customers’ lives. If you ask for a customer’s anniversary date, you can send a reminder message with some gift ideas as it approaches. If a customer loves a certain type of product, message to let them know when a new model is hitting the shelves.

Offering relevant, useful information is a smart way to nurture passive leads. A lead may not need your product or service today. However, if you regularly send helpful information related to your field, they can use this quality content in their day-to-day lives. If you can establish yourself as a trustworthy expert over time, your lead will remember you when they’re ready to buy.

4. Don’t overwhelm your leads

A common mistake when sales leads double is trying too hard to capitalize on every opportunity. If you frequently message your leads with generic content, they’ll be quick to unsubscribe. Message strategically, only when you have something compelling and relevant to share. Adopt a less-is-more approach until you have a solid understanding of your sales base. Some customers may welcome frequent texts from your business, especially if you’re sharing time-sensitive promotions or events they don’t want to miss. However, it’s best to assume, at the outset, that texting more than once or twice a week will annoy your leads.

With these guidelines in mind, your business can effectively scale up to handle the sales lead explosion you’ll achieve through conversational messaging!  Ready for exponential growth?

Are you ready to switch to conversational messaging? Our customer support team would love to show you how to boost your leads with SMS-Magic. Contact us for a demo or a free trial!