Become a Textpert – SMS-Magic https://www.sms-magic.com Simple Business Text Messaging Fri, 18 Nov 2022 07:25:55 +0000 en-US hourly 1 5 Effective Text Messaging Tips and Scripts for Real Estate Agents https://www.sms-magic.com/blog/5-effective-text-messaging-tips-and-scripts-for-real-estate-agents/ Thu, 10 Nov 2022 06:09:38 +0000 https://www.sms-magic.com/?p=60545 Whether you’re looking for a competitive advantage over other real estate agencies or a communication method more engaging than cold-calling, a new messaging platform can help you open more doors and close more deals.

Your clients will love this option too. In fact, The National Association of Realtors reported that 62% of all home buyers prefer to receive property info through text messaging. With a high open rate —98% — and ease of scalability, messages are being read and responded to faster than other messaging channels.

With those statistics in mind, here are 5 tips and templates that convert in the real estate industry:

1. Start building relationships with a welcome text

A warm welcome is a great way to start building a relationship with leads. After they agree to receive text messages from you and your agency, you can get the conversation started with a personalized message. Use this initial message to introduce yourself, provide your contact info and gather some details. This message can open the door to future conversations that change leads into clients.

Want to go a step further? Try setting up autoresponders (or auto-replies) triggered by keywords to start a conversation flow. These responders save you time by gathering vital information about your leads without any manual intervention from your real estate team. When creating these auto-replies, make them conversational —160 characters or less — and assign each one a keyword trigger. Keep in mind that one autoresponder may not cut it. You may need a series of responses to gather the information you need from your lead to move them to a client and then a satisfied customer.

Here’s a simple welcome template with autoresponders:

Hi there! This is Tanya from [Company] Thank you for signing up for our text updates. Are you looking to sell or buy a home?

Sell

Great. I can help you with that. Could you share the mailing address of your property?

#555, MovingNow Dr., Starburst Avenue.

Thank you. Lastly, please reply with your full name. I’ll connect with you over a call soon.

Jim Hoppman

Use messaging to get clients attending open houses

2. Use messaging to get clients attending open houses

Sending messages to buyers with open house details can get them exploring homes, bringing you closer to finalizing deals. With messaging at your fingertips, you can send out open house particulars and reminders to increase client attendance. At 160 characters or less, messages can list multiple properties or a single property with more details. And since everyone’s busy these days, it’s a good idea to send these invites out a couple of days in advance, with reminders one day out and the day of.

To ensure you’re sending the best matches to your clients, gather and store details about your client’s preferences from forms or autoresponders. With that intel, you can create segmented lists to receive messages about specific open houses that match their interests, such as location, size and the number of bathrooms and bedrooms.

Here’s an example to get you started:

Hi [Name], we’d like to invite you for an open house scheduled for [date & time] at [house address]. It’s a huge 4 bedroom house I’m sure you’ll like. [Agent name]

3. Messaging for follow-ups and to reignite cold leads 

Sometimes great leads fall off your radar. Perhaps they got busy, or they just need more time to think. Regardless of the reason, messaging is a fantastic way to nudge them back to life by reminding them of what you have to offer along their real estate journey.

Try something like this:

Hi [Name], it’s been a while since we spoke. Are you still interested in [buying/selling]? Please let us know if there’s anything you might need.

Have you already spent time looking at homes or attending open houses? Use messaging to send a follow-up to help move your client’s decision-making process along.

Keep clients engaged with updates or price drops

4. Keep clients engaged with updates or price drops

Messaging your clients about crucial changes that can lead to closings is easy with messaging. Maybe a new listing has popped up in their area of interest, or a home they are interested in had a price drop or has another potential buyer. Sending simple updates will keep your clients engaged while saving everyone time.

Here’s a price drop sample:

Hi [Name]. The home you toured at [Address] just dropped from [price] to [price]. Reply YES to place an offer.

5. Close more sales with viewing and reminder messages

Sending sellers quick messages to plan and manage viewings can help move the home sale towards closing. Messaging can help you schedule viewings and send auto-reminders to ensure your sellers are ready for buyers to see — and hopefully put an offer on — their home.

Here’s a sample script:

Hi [Name], potential buyers wanted to schedule a viewing for your property. Does [Time]on [Date] work well for you?

With SMS-Magic, you can get ahead of the competition with quick and engaging conversations that convert. Ready to start using SMS-Magic for your real estate team? Contact us for  a demo or a free trial!

]]>
How To Use Messaging to Nurture Leads In The Tech Industry https://www.sms-magic.com/blog/how-to-use-messaging-to-nurture-leads-in-the-tech-industry/ Wed, 02 Nov 2022 05:36:00 +0000 https://www.sms-magic.com/?p=60522 If you’re in the tech industry, you may be thinking about adding messaging to your communication strategy. Or maybe you’ve recently implemented conversational messaging, and you’re looking for ways to get the most out of it. Either way, we’re excited to share some proven tips to help your tech company gain more leads through messaging.

What makes conversational messaging such an effective way to connect with potential customers? Text messaging improves the quality, speed and relevance of your interaction with leads. When you use it effectively, your connection and conversion rates can skyrocket.

Transform Your Communication From Sporadic To Consistent

Transform Your Communication: From Sporadic To Consistent

One challenge most tech companies face is the need to connect with leads who are busy, distracted and often unavailable. They’re likely to let phone calls go to voicemail, and they probably won’t prioritize a call from an unfamiliar number. Their inboxes are probably overflowing, and they’ll quickly move past marketing emails.

When you do get their attention, it’s a best practice to follow up consistently for a period of time. By using text messaging, you increase the likelihood that your lead will read and respond to your outreach. Messaging allows for short and sweet responses that can keep the conversational ball rolling, even when your lead needs some time to fully respond. Here’s what a typical follow-up conversation might look like:

Agent

Hi, I saw you requested more information about our product on our site. When can we talk? Thanks, Jack.

Lead

Hi Jack. I’m in a meeting right now, but I could chat around 2PM. Is that ok? Thanks, Emily.

The average open rate for text messages is around 98%. Using conversational messaging, you’ll ensure that your leads not only see your outreach, but feel empowered to respond on a timeline that works for them.

Reduce No-Shows With Automated Reminder Texts

Product demos are often essential to winning leads in the tech industry. Arranging product demo meetings, however, can be frustrating and time-consuming. If one of your leads doesn’t show up for a scheduled product demo, their dedicated time slot is wasted.

Automated messaging can increase efficiency by reducing no-shows. You can easily schedule text reminders to go out the day before the demo and then 30 minutes or an hour before a scheduled appointment. If a lead needs to cancel or reschedule, they can let you know in seconds.

You can set up alerts so that reps are instantly notified by text and email, so they’ll have time to rearrange their day. They can reach out to other leads to fill the slot or dedicate the allotted time to another task. With automated appointment reminders, your reps can spend less time waiting and more time connecting.

Answer Leads’ Questions In The Moment

Answer Leads’ Questions In The Moment

When leads are evaluating their options, they may have questions for your reps at any time of day. If they ask a question but don’t get a response, they’re likely to lose interest and move on. Your reps, however, can’t be available 24/7. How can you avoid missed opportunities to answer questions and provide valuable information? Automated text messages combined with personal text messages are the answer.

You can set triggers for automated messages when your reps can’t respond within several hours. For example, when a lead contacts a rep by text after business hours, an automated message can let them know when the rep can respond. When a lead asks for more information through your website, you can send an automated message with a link to the information they need. You can write automated text messages beforehand, and they can display your normal tone of voice and friendliness.

Automated messaging solutions can also help to quickly field questions from leads. Using keyword responses, your leads can get instant answers to commonly asked questions. If a lead needs a more personalized conversation, a live rep can seamlessly step in to take over.

Or when a lead asks a question and the rep is in a meeting or deep in another conversation, but can respond within an hour, they can send a quick personal message, even if more follow-up is needed later. Multimedia messaging solutions (MMS) even empower your reps to send multimedia files. These can provide extensive information while costing minimal time and effort.

Follow Up By Sharing Special Offers

Follow Up By Sharing Special Offers

After an initial interaction with a lead, your rep may not have closed the deal. Even if a lead isn’t open to another phone call or face-to-face meeting right away, your rep can use messaging to reach out and share a special offer that might move the needle. Leads are less likely to feel pressured by text messages than by other forms of outreach. That’s why follow-up texts are often well-received, where other methods would be unwelcome.

The Bottom Line

When your tech company leverages conversational messaging with automated or personal messages, you can convert more leads while freeing up valuable time for your reps. Messaging enjoys a 40% response rate, so you’ll get more feedback from text messages than emails can deliver. Combined with your existing communication channels, messaging can help you and your prospective customers connect in respectful, convenient ways – serving their needs and growing your business.

To get started with SMS-Magic, contact our customer support team to experience a demo or a free trial!

]]>
How to Track Your Messaging Success with Analytics https://www.sms-magic.com/blog/how-to-track-your-messaging-success-with-analytics/ Wed, 01 Jun 2022 06:45:00 +0000 https://www.sms-magic.com/?p=59929 When you launched your last messaging campaign, did you make sure all the messages were delivered? And then, did you check to see how many responses you received from those messages? If you did, congratulations! You’ve begun a process that will help you understand how your messages are influencing your audience and will allow you to fine tune your messaging campaigns so they are as effective as possible.

When you craft a messaging campaign, you should establish your goals and decide how you will measure success. Is your campaign designed to provide information to prospective customers? Are you helping customers with their buying decisions? Are you helping solve problems with a customer service team?

Whatever your campaign goals are, you are sending messages to reach your audience with a specific intent. You might want your customers to learn something, to do something or to decide something. Your messages help them take action.

Analytics help you understand how effective you have been in accomplishing the goals of the campaign. The SMS-Magic team is proud of our easy-to-use dashboard with standard analytics that are ready for you as soon as you send your first message. We can help you analyze and report on the metrics that matter most to you. We can even provide a free trial or a demo.

Analyze what matters to you

Of course, we think our messaging platform is the best, but let’s get back to what you should know about your campaigns. Here are some of the key metrics you’ll want to review:

  • Message Delivery
    You’ll want to be sure that your messages are reliably delivered, so be sure your software solution for text messaging provides end-to-end delivery statistics across all involved carriers. You can’t help customers if you can’t reach them. Message delivery stats will help you understand how many of your messages are reaching your customers and may highlight issues that prevent delivery. You might have a problem that is easily remedied, if you know about it.
  • Response Rates
    If you’re sending a campaign to a list, you’ll want to measure how many of your leads or contacts responded to your message. Low response rates should spur testing of both your message and content to improve results.
  • Response Times – Messaging Users
    One of the key values of messaging is the ability to create a conversation. This means that when you receive a response from one of your target audience members, you need to respond quickly, either with an automated message or with a message from a team member.
    Be sure to evaluate response times for your individual users and teams overall. When you see slower response times, be sure to understand why they are occurring, perhaps refining your process to eliminate slow responses. Pay attention to response rates for your industry. What is a “quick” response in one industry may be a very slow response in another.
  • Managing Consent to Text
    Privacy laws around the world require you to track who opts in and who opts out of your text marketing campaigns, and you must have explicit consent to collect and process a customer’s personal information. Campaign analytics help you monitor each recipient’s status and can provide reports to prove compliance individually and in aggregate. It’s critical that you abide by a customer’s requests for compliance reasons, as well as to foster good relationships with customers and prospects.
  • Pipeline Progress
    As you create and deliver campaigns and individual messages designed to move your prospects through your pipeline, you want to be sure that you monitor their progress. Be sure to evaluate measures such as which content moves a prospect forward, which content gets little reaction, and which content or messages drive conversions.
  • Conversion Rates
    If you’re using conversational messaging to drive any type of conversion – a product sale, a subscription, signing up for a course, a candidate accepting a job – be sure to measure your true success rates. All too often we focus on getting a response, responding in a timely fashion, meeting dates, etc. Yet the ultimate measure of a successful conversational messaging campaign is converting your prospect successfully into a customer.
Review some of your metrics

Test and Refine Your Message

If your analytics indicate that something is wrong – response rates have declined, conversions are not what you’d like, customer-service rates are fluctuating wildly – it may be time to do some testing. The most common type of message testing is called A/B or split testing. It’s a proven method of learning what content works and what doesn’t.

Create two messages or two pieces of content. If you’re testing your messages for example, Message A is your control message, and it stays the same. Message B is the test message, and you’ll change only one element in this message.

  • Send the two messages to enough of your list to be able to draw conclusions about the entire list. That means your test group is large enough to be statistically significant.
  • Check your analytics. If Message B rates a higher response, you’ll know that the element you changed made the difference. You can then send to the entire list, expecting a higher response.
  • Response rates aren’t the only way to test effectiveness. Depending on the type of message you’re testing, you could check your dashboard for other changes due to the test message – requests for information, participation in a contest or survey, or sales.
  • Use a similar procedure for content testing. 

Don’t change more than one element at a time. If you change two or more elements, you won’t know which change made the difference. If you have several items to test, conduct an individual test for each element.

The elements often tested include, but aren’t limited to:

  •  Changing the first line of the message.
  • Adding or deleting a single image or a video in a multimedia messaging service (MMS) message.
  • Moving the call to action (CTA) from the bottom of the linked content to the top.
  • Changing the color of the CTA button or link.
  • Personalizing the message or removing the personalization.

The more you know about how your messaging campaigns perform, the easier it will be to reach your best customers. You’ll know more about what products or services they want and what approach is best for them.

We suggest that you segment your audience as much as possible and personalize all your messages to your customers, patients, clients and applicants. Integrating your messaging platform with your CRM makes communicating effectively very simple.

SMS-Magic Can help you

Our customer support team would love to show you how SMS-Magic can make reaching your customers easier. Ask for a demo. Or you can test drive SMS-Magic with a free trial.

]]>
Warning: You’re Losing Money if Your Company Isn’t Embracing the Experience Economy https://www.sms-magic.com/blog/youre-losing-money-if-your-company-isnt-in-the-experience-economy/ Thu, 29 Jul 2021 05:26:07 +0000 https://www.sms-magic.com/?p=57928 How something can cost me

We can already hear your question – “How can something I’ve never heard of cost me anything?”

It’s a reasonable question, and here’s the answer. We’re working in the experience economy right now, and it influences everything about why people buy what they buy and from whom. Understanding what the experience economy is and what drives it is key to maximizing marketing, sales, and customer satisfaction. It is key to managing a thriving business.

What Is the Experience Economy and Why Should I Care?

B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons, first coined the phrase “experience economy” in 1998 in a Harvard Business Review article. They described an economy where creating a memorable experience for a customer is more important than buying a single item.

Pine and Gilmore used a birthday cake to explain what they mean. Years ago, they wrote, a mom would make a birthday cake from scratch. Later, in a different economy, she’d make it using a more expensive mix. Still later, she would pick up a cake at the bakery for 10 times what the scratch cake cost. Today, she would turn the entire birthday over to an event company like Chuck E. Cheese’s at 100 times the cost of a scratch cake. In the experience economy, we are willing to pay many times more than the cost of an item in order to have the experience.

“But experiences are not exclusively about entertainment,” Pine and Gilmore write. “Companies stage an experience whenever they engage customers in a personal, memorable way.”

This is where you come in. 

It’s clear that millennials are the driving force behind the experience economy with their emphasis on experience and their relationships with their phones. Although they seek a novel experience rather than more “stuff,” millennials will spend money documenting their experiences and are inclined to engage with companies that solve their problems.

If you can’t reach your customers, you can’t engage them. To get the most from the experience economy, any business, including your business, must interact with customers in personal, memorable ways. Fortunately, mobile phones give us perfect access to our best customers, and messaging gives us access to those phones. By using messaging, you can reach your customers wherever they are. With thoughtful planning, you can provide interactions that are both helpful and just in time.

Strategic Horizons quote

Is Messaging More Effective Than Email?

The short answer is yes, messaging is more effective. Globally, we send more than five billion texts a day – not counting other types of messages – and we open 98 percent of them. Conversely, we only open emails 22 percent of the time, according to Gigaom. Research from Asurion shows that we look at our phones 96 times a day or once every 10 minutes.

Nathan Eddy reports the results of a recent survey in eWeek, “Over half of respondents (52 percent) said they would be likely to text with a customer support agent. Similarly, 52 percent would prefer texting customer support more than their current preferred method of communication.”

But messaging isn’t just for customer support. Messaging is applicable to almost all industries because every business needs to interact with its customers. Positive interactions are critical to engaging customers, understanding their needs, and keeping them loyal to your brand. Engaged customers lead to higher sales, more applicants, more qualified buyers, stronger leads, and better attendance, just to name a few benefits.

Text to customer agent

How Can You Get Started?

If your customer engagement is based on emails, phone calls, or direct mail, we suggest you try messaging as a new channel. SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

If you use a CRM – a customer relation management system, we can integrate SMS-Magic into your system. We work seamlessly with Salesforce and Zoho, and we have the capability to work with most systems. If you don’t use a CRM, no worries! You can deploy our stand-alone product that doesn’t require a CRM. Our installation is quick, easy, and supported by our experienced technical staff members.

Let’s Go!

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how we can help you make the most of the experience economy!

]]>
12 Text Message Templates for Business Messaging https://www.sms-magic.com/blog/12-text-message-templates-for-business/ Tue, 06 Aug 2019 08:30:10 +0000 /?p=43969 Text message templates for business

accelerate your time-to-messaging, improve your results from messaging, increase conversions and improve your customer success.

Our global customers rely on text message templates to profile new prospects, quickly launch marketing campaigns, enable rapid responses for sales and service reps, and to enhance their overall messaging effectiveness.

Text message templates for business also ensure that your message structures, sizes, and content are compliant with your carrier’s requirements, significantly increasing the delivery success of your messages.

Even though the underlying use cases and message campaigns are similar across all industries, every industry has unique content requirements for their messages. That’s why industry-specific SMS templates are important.

Target audiences, and your offers to them, vary significantly by industry:

  • Sales, Financial Services and Contact Centers are generally focused on prospects and customers. Their offerings include products and services.
  • Higher Education organizations focus on prospective students, students and graduates. Their offerings include undergraduate and graduate degrees, financial aid and work study programs and student success coaching.
  • Wellness businesses serve prospective patients and patients with services, supplements, testing and more.
  • Staffing agencies serve passive and active candidates, as well as their own customers. Their offerings include jobs, interview support, resume mentoring, scheduling and candidate surveys.

The differences described alone demonstrate why you need specific templates for your industry. That’s why SMS-Magic offers industry-specific content templates, to accelerate your messaging deployments.

To optimize your messaging strategy’s success, you need to be sure to leverage SMS solutions designed specifically for your industry. SMS templates are a key aspect of these solutions.

Our customers find that SMS templates are very powerful. We’ve put together this simple Insider’s Guide to Using Text Message Templates in Business to share some of our most popular uses cases and their related templates. It’s a must have for anyone using business text messaging.

In this text message template for business guide you’ll learn:

  • Why text message templates should be a core facet of your messaging strategy.
  • How to use text message templates in Marketing, Sales and Service.
  • How text message templates apply to popular use cases in Product and Technology Sales, Financial Services, Higher Education, Staffing, Contact Centers and Wellness.
  • You’ll get 12 different use cases, each with multiple text message template examples to show you how you can use business text messaging to increase your results.

Just click below to download this insightful guide.

text message template for business

]]>
How to Use SMS Text Message Templates to Accelerate Sales https://www.sms-magic.com/blog/text-message-templates-to-accelerate-sales/ Thu, 25 Jul 2019 08:30:21 +0000 /?p=43889 82% of customers expect immediate response to questions, while the average support response time is over twelve hours. When you  know how to use text message templates as part of a text messaging strategy, you will accelerate your sales and support responses. Even better, you’ll give your buyers the communication channel they prefer.

Text message templates can be used to both accelerate and improve the quality of your sales and support conversations. You’ll also onboard new reps and empower them to immediately begin to create relevant, compelling conversations as they select proven, powerful responses.

How to Use Text Message Templates to Accelerate Sales and Service

We all know that the reps who close more business  and resolve issues faster are the reps with the most  knowledge and experience.

Text message templates empower you to share the expertise of your best reps with all of your sales teams, easily and effectively.

Here’s how:

  • Research the most common buying questions asked by prospects, and/or the most common customer issues faced by support reps.
  • Then, gather the information/resolutions that your highly successful reps use to respond to these questions. Identify the answers that successful overcome the objection and move the deal forward, or quickly resolve the customer issue. Quite often there is more than one answer, so collect all the potential answers and resolutions.
  • Take all of these answers/resolutions and categorize them into groups, by the question or issue being asked.
  • Then, create text message templates for each of the categories and individual answers. Be sure to group  them based on the question or issue. You may need to use the same answer in multiple categories.
  • Share these rapid response/resolution templates with all of your reps as part of your text messaging interface. Your vendor should support the easy addition of such templates as part of the interactive Desk or Inbox reps use to send and receive messaging conversations.
  • Be sure you train the reps on how to search for and find, then use, the most appropriate templates to accelerate responses that  are relevant and right on the nose.

The graphics below share examples of Sales Rapid Response and Service Rapid Resolution templates.

Sales Rapid Response Template Example.

Product-Sales-Rapid-Response-Templates

Support Rapid Resolution Template Example.

Text message templates to accelerate sales

The Bottom Line

Today’s digital buyers expect increasingly faster and more relevant responses to their inquiries and issues. We live in an immediate gratification world, and they expect immediate results from you and your business.

Text message templates guide your sales and service reps to create and send the most relevant responses to your audience’s questions and customers’ issues.

  • You get to easily leverage the best and brightest in your rep teams to increase the productivity of all your reps.
  • New reps quickly come up to speed to be effective in their initial messaging conversations.
  • Current reps get better and better at responding with relevant and compelling answers to questions and issues.
  • The productivity and results of your sales and service organization increases again and again as you continue to enhance templates to win business and serve customers.

Last week we talked about how to use SMS templates to increase marketing responses, create compelling nurtures and accelerate buyer profiling. Marketing uses templates to quickly create campaigns, assuring the content is the most compelling to individual buyer intents. If you missed that post, check it out here.

If you’d like to experience how SMS business text messaging and SMS templates can help your business, we’d love to share a Free Trial with you. No strings attached! Click here now to register for your Trial and get ready to experience the best in business text messaging.

]]>
How to Use Text Message Templates to Personalize Your Marketing https://www.sms-magic.com/blog/text-messages-templates-marketing/ Thu, 18 Jul 2019 08:30:36 +0000 /?p=43806 Text message templates let you create and send compelling outbound messages, highly relevant nurture campaigns and personalized questions to more deeply profile your audience members. When you use Text message templates to personalize your marketing, you’ll begin your messaging programs faster, use best practices to improve results and be able to quickly deploy more types of messaging campaigns to accelerate marketing results.

Using Text Message Templates to Personalize Marketing

Text message templates are predefined content templates that you can select to use in your message marketing. Your messaging vendor should provide a range of customer-proven templates to get you started. At SMS-Magic, we offer both general and industry-specific templates for our customers.

Begin by tuning these templates with content that history has shown previously to be compelling to your audience. Then, track your message responses to assure that your content is indeed relevant.

Getting Started

So, how do you begin message marketing? Here’s what we recommend:

  • Decide what buyer problems or opportunities you want to target with your message marketing. For example, staffing companies may want to begin with specific classifications of jobs, e.g., technical support, retail sales, administrative support etc. Product companies may want to target specific buyer profiles, offer discounts on certain product offerings etc.
  • Create offers in your marketing materials that direct buyers in these target areas to opt-in to your program by texting a keyword to your text number. We recommend you use different keywords for different campaigns/interest areas so you can track and measure your success.
  • For each of your target areas, you’ll need to tune content templates to reflect your specific offer and value.
    • Use vendor recommended templates for capturing consent to be sure you are compliant with local regulatory requirements.
    • Tune a message response for each of your opt-in offers that fulfills that promise.
    • To create a nurture campaign to begin after this message, tune a set of nurture campaign content templates to deliver relevant information based on the specific offer and your buyers’ intent, based on that offer.
Profiling your Audience

After you’ve tackled those main components, add a couple of simple but important profiling questions to any nurture. It’s a great way to let your prospect know you care about their individual needs. You get to know your individual audience members better, so you can provide even more compelling content.

For example, if you have three product lines, ask them which they are interested in learning about. If you offer multiple types of services, jobs or degrees to companies, candidates or students, ask them which they are interested in. Offer a simple keyword to respond that reflects their area of interest. Their response is stored in their record, so you’ll know what information is relevant to send them next.

If you send customer surveys, tune a few survey template questions and send them in a nurture-type campaign, using simple keywords for their responses. Again, use different keywords for different interests. Every individual buyer’s responses will be stored for your review and analysis.

Marketing campaigns using content templates

Once you have the above templates tuned to your specific messaging and value, you can easily save and reuse them in other marketing campaigns.

The graphic below offers a simple flow for marketing campaigns using content templates and a branched nurture campaign.

(Click on image to enlarge)

sms-magic
Click to Enlarge

The Bottom Line

Messaging marketing will drive more prospects into your pipeline and accelerate your ability to engage with them and move them into your sales team.

When you use content templates provided by your messaging vendor, you will jumpstart your message marketing results. Use these baseline templates to simplify and accelerate every additional campaign, survey or buyer engagement program. Be sure to track and measure your results using messaging dashboards and analytics, then update templates as you learn more about what compels your buyers. Always remember, templates should be living, adapting content to match the changing interests of your audience.

If you want to see for yourself how text messaging can impact your business, schedule a demo today and we’d be happy to show you just how our SMS templates will lead you to success.

]]>
How To Use Text Message Templates in Business https://www.sms-magic.com/blog/text-message-templates-in-business/ Wed, 10 Jul 2019 13:35:49 +0000 /?p=43749 ‘We all know SMS and text message templates in business are the wave of the future for communication with your markets. When you understand how to use text message templates, you will accelerate your texting success.

Research proves that your audience members like texting even better when it’s efficient and relevant for them.

  • 76% of US consumers said that speed is the most important feature of service-based messaging to positively impact satisfaction.
  • 91% of users who opted in to receive texts from a brand see those messages as “somewhat” or “very useful”.

Here are a few simple ways to use SMS templates in business to make sure you are effective and relevant with every message you send.

How to Use Text Message Templates in Business

MARKETING Content

The first step in using templates successfully is to create a basic set of templates for your marketing opt-ins, nurture campaigns, profiling questions and surveys.

Begin by tuning the basic set of content templates provided by SMS-Magic, or your other text  messaging providers, to match your audience and business.

  • Edit templates to match your business and offerings.
  • Edit the company name in the templates.
  • Tune campaign templates, such as nurtures and questions, to be relevant to your specific focus.
  • Now, create a second set of templates with a  different set of messaging/information.

Run these A and B campaigns for a bit of time, tracking the response rates and any trends or profiles you see. See which style of message and content gets the best responses and/or drives prospects forward in  the most effective manner.

If you need, run another set of tests to hone in on the voice and content types that compel the  best responses. Match all of your other marketing content templates to this style and you’ll begin to get the best results from your text campaigns, quickly and effectively.

 Compelling SALES responses

It’s important to research to find the specific answers your sales teams give to prospects, the answers that successfully move them forward in your pipeline.

Use these successful answers to tune the sample templates offered by your messaging provider. Then, offer these templates as proven responses that the reps can quickly select and send in response to similar questions.

Be sure you include the specific content links in your templates that reps have proven drive the highest percentage and fastest time-to-conversions.

Rapid SUPPORT Resolution

We all know that 80% of support issues are quickly resolved by a finite set of specific, accurate responses. Identify the most popular issues and the specific resolutions your support reps use to quickly resolve the majority of your cases.

Tune the sample resolution templates offered by your messaging provider using these rapid resolution answers. Propagate these resolutions templates across your support reps and teams.

And finally, be sure you include the specific content links in your templates that your customers needs to easily resolve the issue.

The Bottom Line

When you use text message templates for business, you can and will increase your marketing, sales and support results, beyond what you’ll receive with basic text messaging. Specifically, you will:

  • Personalize your marketing outreach with highly compelling and relevant information.
  • Increase sales effectiveness with responses that are proven to close more business.
  • Accelerate time-to-resolution by giving support reps the best possible response to customer issues.

Over the next  3 weeks, we’ll be sharing specific template ideas and guidelines for marketing, sales and service, as well as a variety of SMS templates for popular industries. Be sure to check back every Thursday for more details and insights!

If you want to see for yourself how text messaging can impact your business, schedule a demo today and we’ll be happy to show you just how our SMS templates will lead you to success.

]]>
8 Ways to Use Text Messaging in Financial Services https://www.sms-magic.com/blog/8-ways-to-use-text-messaging-in-financial-services/ Tue, 09 Jul 2019 08:30:24 +0000 /?p=43706 For financial service professionals, connecting with leads and clients with personal responses can make all the difference.

Business text messaging gives brokers and other financial service professionals the capability to respond at any time, day or night, with automated personal responses. You can also schedule appointments and gather critical loan information using automated campaigns.

We put together this infographic to give financial services leaders a quick overview of how you will better respond to, and connect with, lead and clients with text messaging from SMS-Magic.

sms-magic

If you haven’t yet adopted business text messaging for your team and want to learn more, schedule a demo and we’d be happy to share our expertise with you, answer questions and show you what text messaging can do for your business results.

]]>