At Dreamforce, Salesforce’s main event, the SMS Magic and Conversive Team will reveal Conversive, the ultimate AI-powered messaging platform. It is something revolutionary. But why should this event be on your radar? Let’s delve right into the buzz!

Amidst the fast-paced digital evolution, Dreamforce has consistently stood as a beacon for progress and innovation. This year, it promises an even more exhilarating experience. With the convergence of AI and CRM messaging, businesses are poised at the brink of a transformative leap.

What this means is not just smarter messaging but also enhanced customer relationships. Imagine a scenario where every interaction is tailored, every message is insightful, and every response is driven by understanding the intricate nuances of your customer. It’s about crafting a user journey that’s not just efficient but also deeply personal. This is the magic that the fusion of AI and CRM messaging promises. And at Dreamforce 2023, you’ll witness this future unfolding as we are bringing it to you.

Why Are We at Dreamforce 2023?

Simple! To bring forth the future of digital communication.

Conversive is our brainchild – a top-tier AI-assisted conversational messaging platform set to redefine the way businesses communicate. We are among the Dreamforce 2023 performers and the Dreamforce 2023 dates to get on a face to face demo are from 12th of September to 14th of September. But that’s not all. Here’s what attendees can anticipate at Booth #117:

• Experience AI x Messaging: The intersection where AI meets messaging is mesmerizing! It’s not just about sending texts and emails. It’s about AI-driven conversations that enrich and redefine your bond with customers.
• Exclusive Preview: Get a sneak peek of Conversive, our customized solution to enhance online interactions. Be one of the first to experience it.
• Networking Opportunities: Mingle with the best! Rub shoulders with industry messaging titans, forward-thinking leaders, and fellow innovators. We’re creating the future of CRM, and we guarantee you’ll want to be involved in that story.

Why is Dreamforce 2023, Booth #117 a Must-Attend?

Dreamforce is not just another tech event; it’s THE event! Still contemplating? Here’s why Booth #117 should be your ultimate destination:

• Engage with Experts: Ever thought of harnessing AI x Messaging for your Digital-First Service Businesses? This is your chance! Come by and RSVP for our panel discussion and insights from industry veterans.
• Play, Win, and Celebrate Tech: Yes, technology can be fun! Try your luck at our raffle and walk away with exclusive goodies.
• Elite Networking Sessions: Connect, brainstorm, and share innovation thoughts with your peers and partners.

Dreamforce 2023 – It’s Now or Never!

Dreamforce is approaching and we are the Dreamforce 2023 performers that you should visit, remember booth #117, and the countdown has begun! Again it’s from September 12-14, make sure you’re in San Francisco. This is your chance to understand the important role of AI-assisted Messaging in your CRM Messaging strategies.

Don’t miss out on this chance to elevate your digital communication strategies and maximize your customer engagements. . Conversive is ready. The question is, are you?

Gear up, and let’s make Dreamforce 2023 a memorable milestone! The future beckons!

📅 Mark Your Calendar: September 12-14 in San Francisco

Exclusive Offer Just For You! Eager to experience the power of Conversive first-hand? We’re offering an exclusive opportunity for institutions and professionals:

Book Your Personalized Demo!

Experience innovation. Feel the transformation. Witness Conversive in action tailored to your organization’s unique needs. Dive deep into how Conversive can redefine your CRM messaging, ensuring you stay ahead in this digital era.

RSVP NOW to secure your spot

Dreamforce 2023 is not just another event—it’s your opportunity to be part of the digital communication revolution. Make sure you’re not just a spectator but a game-changer.

Stay ahead. Stay innovative. Let’s co-create the future at Dreamforce 2023!

And just to remind you, we have also been recognised as the 2nd Smartest App on Salesforce AppExchange, to know more click here.

Texting is already part of our daily lives, and it has changed the way in which we communicate, especially during the last 10 years. Recent studies show that approximately 6 out of 10 people would rather text a business than make a phone call or receive an email. It just makes sense for law firms to take advantage of this already-preferred avenue of communication.

Here are 3 ways text messaging can help your firm increase business:

1. Messaging helps you increase leads.

We know that people seeking legal representation often shop around before hiring a law firm. Prospective clients want information without a lot of hassle. They generally don’t want to wait on hold to speak with someone, they don’t want to wait for a return call from a voicemail, and often they don’t want to leave a voicemail at all.

Messaging makes it simple and allows you to engage a prospective client immediately. The client can text a keyword to your law firm to start the process. A personalized automated response can serve as your initial introduction, can help give your client more information and can gather facts from the client about their situation. You can transition from automated messages to a member of your intake team whenever you want.

The faster a firm can respond to an inquiry, the greater the likelihood of turning a prospect into an actual client. Put another way, the first law firm to respond is the law firm that will win the business.

2. Messaging allows you to stand out from your competition.

In a saturated legal market, a law firm needs to stand out from its competitors, and conversational text messaging can serve that purpose by allowing a swift and personalized response to inquiries. Your team can respond to inquiries quickly – putting an end to phone tag, missed emails and slow responses to client questions.

One of our customers, Kwartler Manus, uses Litify, a legal software program that integrates seamlessly with SMS-Magic. Everyone in their firm has a license to use SMS-Magic and because contacts are centralized in one place and easily accessed, all communications by clients are visible to all staff members. This means that anyone in the firm can respond to a message. If an attorney is in court, away from the office or otherwise unavailable, staff members can still keep clients updated about their cases.

3. Messaging allows you to automate routine processes

Your team can respond to queries at all times of the day with automated responses – establishing instant connections with prospective clients. Your first message can introduce the firm, provide links to more information and let a prospective client know someone from your firm will get back with them as quickly as possible.

After the first text, messaging can help streamline the intake process. You can send, receive, and sign documents, as well as set up consultations, appointments and reminders. You can send updates and information on cases or verify that you received requested information. Establishing a relationship early helps build trust and assures your prospects and new clients that you care about them and their cases. 

In certain circumstances, such as in personal injury cases, text messaging allows clients to quickly and easily upload pictures pertinent to their cases.  This saves the firm and the client time and increases the firm’s revenue by freeing up time for staff members to concentrate on other issues.

Of course, not every situation will be appropriate to text messaging, especially for a law firm, but messaging can serve as an easy and convenient entry point to a conversation. With messaging, you can easily transition the conversation to an email or phone call. If your firm wants to grow your clientele and increase your bottom line, adding text-messaging can be your best solution!

Ready to give messaging a try? Contact SMS-Magic for a demo today!

How you implement conversational messaging, however, will depend on several factors. Here are our suggestions for evaluating your messaging readiness:

1. How many messages do you expect to send per month?
   SMS-Magic is a powerful tool, no matter how many messages you send, but our platform really shines as your volume increases. You can send thousands of text messages in just a few minutes, or you can send eye-catching multimedia files at a slightly slower pace. It’s easy to tailor your message volume to your goals and budget.

2. Do you work with a CRM like Salesforce or Zoho?
   If you send just a handful of messages each month, you can use SMS-Magic without using a customer relationship management tool like Salesforce or Zoho. If, however, you have conversations with more than a few clients or customers, a CRM can help you track your conversations, segment your delivery lists and customize your messaging campaigns. SMS-Magic is a top-rated partner for Salesforce and Zoho, and it integrates with them seamlessly.

3. Do you need to track all your conversations in one place?
   Once you’ve integrated messaging and your CRM, SMS-Magic will store all your messages to a single customer in one record. If you use a practice management tool like Litify, you can see the conversation history in Litify – there’s no need to open both applications. Accessing a conversation history allows contact centers to work more efficiently and reduces customer frustration. Customers don’t have to repeat their stories time and again because the conversation is available to the rep immediately.

4. Do all your employees need the ability to message?
   We can provide messaging access to all your employees – not just your marketing team – if that helps you respond to your customers faster. Some of the law firms that use SMS-Magic have found that empowering all their employees with messaging access allows their staff to respond to client questions and concerns, even if the lead attorney on the case is in court. The message history is available to everyone, so staff members can relay information to clients, follow-up on missing documents or send appointment reminders.

5. Do your employees need messaging access on the go
   The SMS-Magic Mobile App is a great solution when your staff members can’t be in the office. One of our customers, a property management company, has streamlined maintenance requests by converting to messaging. Tenants can use their preferred communication method to report maintenance issues, and staff members can respond promptly, even if they are visiting a property at the time. Because SMS-Magic is integrated into Salesforce for this customer, all conversations are stored for easy access back at the office.

You know how powerful conversational messaging can be. Your customers love it! They read 98% of the messages they receive and respond within three minutes to 95% of them. You can deliver a message at your convenience and your customer can respond at theirs.

Billions of people use messaging platforms like SMS, Facebook Messenger and WhatsApp – allowing them to make payments, talk to their bankers, and submit applications from their mobile phones. Conversational messaging has become the preferred business communication channel around the world.

Are you ready to switch to conversational messaging? We’d like to help make your decision easier. Our customer support team would love to show you how SMS-Magic can make reaching your customers easier and more effective with a demo or a free trial!

Billions of people use messaging platforms like Facebook Messenger, WhatsApp and SMS – allowing them to make payments, talk to their bankers, and submit applications from their mobile phones. Conversational messaging has become the preferred business communication channel around the world.

Now you have a chance to test drive the newly updated version of SMS-Magic!

If you already have created a sandbox environment, we would like to push an Early Release Preview to your sandbox in the next two weeks. We’d like you to try it and let us know what you think. Here’s all you need to do:

• If you have a sandbox in Version 1.68 now, do nothing. We’ll push the new release to your sandbox automatically.
• If you’d rather not play, send an email  to marketing@sms-magic.com to tell us to exclude your sandbox from the push.
• Be sure to save your work before the auto-push.

Once you’ve tried the new version of SMS-Magic, we need your feedback. We’ll give you some time to try the new release out, then we’ll send you an email with a feedback link. Your input will help us create a better product for you.

What’s New in the Early Release Preview?

SMS-Magic is known for sophisticated, easy-to-use APIs designed for CRMs like Salesforce and Zoho. The upgrades in the new release make those integrations even easier and give you more control over how you engage your customers.

• Enhanced User Experience: Personalize your user experience with additional role-based permission sets and organize the records detail page with conversation component resizing.
• Multimedia Conversations: Send bigger rich-media files over instant messengers and set Salesforce as the storage location for them.
• Tame the Templates: Enjoy quick access to org-wide templates from SMS-Magic Global Navigation.
• Find Your Conversation Flows: Search by “app name” or “PA-Key” and view process builders, workflows and flows linked with any Converse App.
• Launch Conversations at Scale: Manage multiple high-volume campaigns directly from SMS-Magic Global Navigation.
• Engage with Customers at the Right Time, Every Time: SMS-Magic’s Early Release Preview keeps track of your conversations from start to finish in a single thread – before or after you create the record. Modifying objects and templates? No problem. Your conversations are always on. You can immediately spot conversations assigned to you and keep them uninterrupted and synched with Salesforce at all times.
• Enjoy Stronger Compliance & Support: We’ve enhanced the back-end so you can track all SMS-Magic user activity in one place and access all activity logs when you need them. Configure opt-in and opt-out keywords, templated messages, and message tags. Maintain audit trails and enable reporting for multichannel compliance, opt-out rates, message delivery, and more. Have a question? Our support team is ready to help resolve any issues you encounter. You can turn on full- or limited-access to the support team for seven days at a time.
• Confidently Continue Conversations On the Go: You can spot new messages anytime, anywhere. The upgraded SMS-Magic Mobile App prominently displays how many unread messages you have. The app also lets you continue conversations from your mobile phone and tracks them in your CRM. You can share exact map locations in conversations to improve any in-person meeting experience.

The new release of SMS-Magic’s Early Release Preview is your perfect partner to power high-stakes conversational messaging for moments that matter. Help us make it the best it can be with your feedback. If you have questions, please contact customer support.

If you haven’t tried SMS-Magic yet, our customer support team would love to show you how SMS-Magic can make reaching your customers easier and more effective. Ask for a demo or a free trial!

When you craft a messaging campaign, you should establish your goals and decide how you will measure success. Is your campaign designed to provide information to prospective customers? Are you helping customers with their buying decisions? Are you helping solve problems with a customer service team?

Whatever your campaign goals are, you are sending messages to reach your audience with a specific intent. You might want your customers to learn something, to do something or to decide something. Your messages help them take action.

Analytics help you understand how effective you have been in accomplishing the goals of the campaign. The SMS-Magic team is proud of our easy-to-use dashboard with standard analytics that are ready for you as soon as you send your first message. We can help you analyze and report on the metrics that matter most to you. We can even provide a free trial or a demo.

Of course, we think our messaging platform is the best, but let’s get back to what you should know about your campaigns. Here are some of the key metrics you’ll want to review:

• Message Delivery
  You’ll want to be sure that your messages are reliably delivered, so be sure your software solution for text messaging provides end-to-end delivery statistics across all involved carriers. You can’t help customers if you can’t reach them. Message delivery stats will help you understand how many of your messages are reaching your customers and may highlight issues that prevent delivery. You might have a problem that is easily remedied, if you know about it.

• Response Rates
  If you’re sending a campaign to a list, you’ll want to measure how many of your leads or contacts responded to your message. Low response rates should spur testing of both your message and content to improve results.

• Response Times – Messaging Users
  One of the key values of messaging is the ability to create a conversation. This means that when you receive a response from one of your target audience members, you need to respond quickly, either with an automated message or with a message from a team member.
  Be sure to evaluate response times for your individual users and teams overall. When you see slower response times, be sure to understand why they are occurring, perhaps refining your process to eliminate slow responses. Pay attention to response rates for your industry. What is a “quick” response in one industry may be a very slow response in another.

• Managing Consent to Text
  Privacy laws around the world require you to track who opts in and who opts out of your text marketing campaigns, and you must have explicit consent to collect and process a customer’s personal information. Campaign analytics help you monitor each recipient’s status and can provide reports to prove compliance individually and in aggregate. It’s critical that you abide by a customer’s requests for compliance reasons, as well as to foster good relationships with customers and prospects.

• Pipeline Progress
  As you create and deliver campaigns and individual messages designed to move your prospects through your pipeline, you want to be sure that you monitor their progress. Be sure to evaluate measures such as which content moves a prospect forward, which content gets little reaction, and which content or messages drive conversions.

• Conversion Rates
  If you’re using conversational messaging to drive any type of conversion – a product sale, a subscription, signing up for a course, a candidate accepting a job – be sure to measure your true success rates. All too often we focus on getting a response, responding in a timely fashion, meeting dates, etc. Yet the ultimate measure of a successful conversational messaging campaign is converting your prospect successfully into a customer.

Test and Refine Your Message

If your analytics indicate that something is wrong – response rates have declined, conversions are not what you’d like, customer-service rates are fluctuating wildly – it may be time to do some testing. The most common type of message testing is called A/B or split testing. It’s a proven method of learning what content works and what doesn’t.

Create two messages or two pieces of content. If you’re testing your messages for example, Message A is your control message, and it stays the same. Message B is the test message, and you’ll change only one element in this message.

• Send the two messages to enough of your list to be able to draw conclusions about the entire list. That means your test group is large enough to be statistically significant.
• Check your analytics. If Message B rates a higher response, you’ll know that the element you changed made the difference. You can then send to the entire list, expecting a higher response.
• Response rates aren’t the only way to test effectiveness. Depending on the type of message you’re testing, you could check your dashboard for other changes due to the test message – requests for information, participation in a contest or survey, or sales.
• Use a similar procedure for content testing. 

Don’t change more than one element at a time. If you change two or more elements, you won’t know which change made the difference. If you have several items to test, conduct an individual test for each element.

The elements often tested include, but aren’t limited to:

•  Changing the first line of the message.
• Adding or deleting a single image or a video in a multimedia messaging service (MMS) message.
• Moving the call to action (CTA) from the bottom of the linked content to the top.
• Changing the color of the CTA button or link.
• Personalizing the message or removing the personalization.

The more you know about how your messaging campaigns perform, the easier it will be to reach your best customers. You’ll know more about what products or services they want and what approach is best for them.

We suggest that you segment your audience as much as possible and personalize all your messages to your customers, patients, clients and applicants. Integrating your messaging platform with your CRM makes communicating effectively very simple.

Our customer support team would love to show you how SMS-Magic can make reaching your customers easier. Ask for a demo. Or you can test drive SMS-Magic with a free trial.

After all, mixing your messaging channels is a time-tested marketing strategy.

Right now, one channel that’s coming into its own is text messaging. Globally, we send more than 5 billion texts each day, and we read 98 percent of them. Texts are delivered to our phones, and we normally have our phones handy. That means texts are coming directly to us, wherever we are. It’s a marketer’s dream.

As effective as it is, however, text messaging doesn’t reach everyone, and it has certain requirements that other channels don’t have. For example, you must have permission to send text messages to your customers and potential customers before the initial marketing text message goes out. That means you must get permission first.

Fortunately, email, direct mail, applications, interest cards and other customer-facing materials, can allow you to collect texting permission while you’re getting names, addresses, and other customer information. Once you have permission to text, you have access to a marketing channel that is effective and preferred by your customers.

When we say customers, we mean anyone who might benefit from your products and services. That could be customers, clients, applicants or patients. This strategy cuts across industry lines and can be beneficial to any company trying to reach its constituents. For the sake of brevity, we’ll refer to your constituents as customers for now.

How to Stay in Touch with Prospects – Even When They Don’t Qualify

We’d be willing to bet that your sales team (and sometimes your customer service team) doesn’t always end a conversation with a sale. Sometimes the customer needs more time. Or they need to compare products. Or the price is too high. Or sometimes, the customer simply doesn’t qualify for your product.

Mortgage lenders, for example, want customers who have certain income levels and credit scores. The prospect may not qualify during the initial contact but may qualify six months later. Jobs change, debt is paid, marital status changes.

Because eligibility can change, mortgage companies want to keep in touch with prospects, and text messaging can help. With a text messaging campaign, you can send information on a regular basis to customers who aren’t quite ready to do business. You can send links to helpful information or other materials that can help your prospect become a customer. And because you’re sending texts, you know that your message is cutting through the chaos so that your prospect can respond.

When you plan regular communications, you help keep prospects in the pipeline by building a relationship with them. They will be less likely to move to your competitor if they have a future with you.

Use Automated Messages Whenever Possible

Starting a list of prospects who have given you permission to text them, however, may take a little time. Of course, you can text just a handful of prospects, but while the list is growing, you can plan your campaigns. Think about the interactions you have with your customers now. Do some interactions have patterns that require the same cadence regardless of the customer?

Consider this:

• First text – [Company name] Thanks for enrolling. Your phone number is now active. Reply STOP to cancel, HELP for help. Msg & data rates may apply. Msg freq varies.
• Second text – [Company name] Welcome [customer name]! Reply to Y to accept Terms and Conditions and enroll in order related messaging. [web address] Msg & data rates may apply.
• Third text – [Company name] is open & processing orders at this time. You do not need to call. Please visit [web address] for updates.
• Fourth text – [Company name] has shipped your order. Visit [web address] to track your order.

This exchange between a customer and the company can be completely automated. You set the triggering event and the text in each step. You can ask your customer to perform a task or send more information. You can direct them to additional information or remind them that a deadline or appointment is approaching. You can even highlight the personality of your company during these sequences. Nothing says the messages must be boring; you can insert humor or a personal touch, even in an automated message.

Also at any point during the exchange, you can provide extra help to the customer. At SMS-Magic, we are working on a chat function that will help send more information to your customers or allow a live customer service representative to step in when needed.

Free Your Team Members with a Mobile App

Once you’ve introduced live customer service reps to the conversation, you can use our mobile app to free up your team members. With the SMS-Magic mobile app, your team can respond to your customers wherever they are. And they can use their own phones. This gives your staff the ability to offer personalized customer experiences while they are away from their desks.

It’s a competitive world and if you’re able to respond to your customers faster than your competition, you have earned an amazing competitive advantage. Your customers may not expect much from customer service, but you can earn new customers, while keeping your existing customers, by delighting them every time they contact you. Quick responses to their emergencies or inquiries can help you develop the positive customer relationships that drive your business.

And we know that if you use a CRM like Salesforce or Zoho, you want to keep track of all your customer interactions. We can connect the mobile app to your CRM. All of your incoming texts and your responses will be archived in your CRM just like you were responding from your desktop.

The SMS-Magic mobile app can also keep track of messages sent from a variety of platforms, starting with native mobile text capabilities and expanding to OTT apps like Messenger, WhatsApp, SnapChat or the others as needed.

Building authentic customer relationships is increasingly important in today’s business world. Staying in touch with your existing customers and getting to know your potential customers has become a requirement. SMS-Magic, through conversational and automated text messaging, can help you reach out to customers in new ways.

SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.Contact us to set up a demo or to start your free trial. Let us show you how you can engage your customers in new ways!

And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else.

Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands that encourage them to be the best versions of themselves – like a good friend. Consumers are looking for brand relationships that feel less robotic and more real – regardless of whether they are purchasing a fast-moving consumer good or a luxury good.”

So what does your compliance with the Telephone Consumer Protection Act (TCPA) have to do with meeting customer expectations?

Everything.

Being a “good friend” to your customers starts with how you reach out to them. It’s simply rude to start sending unsolicited texts to potential customers. You wouldn’t approach a new friend that way – you’d demonstrate much more respect for them. And in this case, it’s also the law.

The TCPA was created to combat unsolicited phone calls. Through the years, however, it has expanded to include new technologies like text messaging. It contains specific restrictions and penalties that companies ignore at their peril. The fines can be as much as $1,500 per message sent. In one of the first class-action lawsuits concerning texting, Papa John’s settled the case against it for $16.5 million in 2013.

Here’s how you can better serve your customers by complying with the TCPA:

Obtain Express Written Consent

You must have express written consent before your company can legally send text messages to anyone. That means more than just asking for their phone number. It doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first message goes out, your customer must say it’s okay.

That generally means the first contact must made by a different type of communication – email, direct mail, in person, and point-of-purchase materials are some of the most common. You can ask your customer to send a key word to a specific phone number, like sending CHEESE to a pizza company to start texts and get a discount coupon. You could ask customers to fill in their phone numbers on your website. You could also have customers sign up in person at meetings or trade shows.

With any of these methods, however, you must include information about your texting program. Your call to action must meet TCPA requirements before you are legally out of the woods.

How to Structure Calls to Action

Your call to action is any message that encourages your customer to sign up for texting and it can contain an offer like a coupon or discount.

Here are the items you need in every CTA:

Automated Marketing Messages

Your customers must agree to receive automated marketing messages from you. Your CTA needs to be very clear about what they are allowing. Your CTA should also explain that customers don’t have to agree to receive text messages to be able to make purchases from you.

What Can Customers Expect to Receive?

Tell customers what you’ll be sending them. Be upfront about coupons, discounts, newsletters or anything else you have planned in your campaign.

How Often Will Message Arrive?

Explain the frequency of messages. Can they expect weekly messages or is this a one-time contact? Estimate the number of messages you intend to send during a given time period.

Message and Data Rates

Remind customers that they might be charged to receive SMS messages. Most plans include free unlimited texting, but some plans include charges. The wireless carriers require you to put your recipients on notice.

What, Who, When, Why, How?

Either provide a list of terms and conditions for your offer or include a link to more information. Tell the customer the following:

• The company’s identity, the brand name or program.
• How to reach customer service with questions.
• What your customer is saying “yes” to with details of the product or service.
• How to opt out. For example, “Reply STOP to unsubscribe.” Make it prominent.

Privacy Policy

Make sure you include your company’s privacy policy or provide a link to it. If you don’t already have a policy, you’ll need to draft one.

Keeping Track of Who Opted In and Who Opted Out

Our customers use messaging in a wide variety of applications in a wide variety of industries. No matter what industry you’re in – banking, higher education, hospitality, finance or others – SMS-Magic can make compliance a breeze. We’ll help you keep up with customer permissions as they opt-in (and perhaps opt-out) of your messaging campaigns.

SMS-Magic is designed to track opt-in and opt-out requests so that you send only to the customers who have specifically asked you to. Our back-end systems are structured so that we can display individual requests, and we can prove you’ve complied with customer requests. You won’t have to worry about regulators asking to see your records. We use on-going processes to collect and store information about distribution and can share it with regulators, if necessary.

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you why your compliance worries will disappear with SMS-Magic!

SMS-Magic is a great messaging solution for businesses of all sizes, but our experience tells us that it’s especially effective if you’re working with a CRM like Salesforce and a developer or two. Making all the moving parts work together seamlessly is critical to your success, and SMS-Magic works to make it so.

Michael Copley, chief technology officer for Barsala, an SMS-Magic client, said his Salesforce developers have easily been able to access the functionality of SMS-Magic and share it with other developers on their team. Developers working on Barsala’s API can ping a simple endpoint to send a message through the SMS-Magic package. It shows up in Salesforce attached to the appropriate records and in all relevant user interfaces for their support team.

Your developers will find that our team has created a product to make life easier. Here’s how:

1. SMS-Magic integrates directly with Salesforce automation.

Salesforce Flow is one of the tools that helps developers build complex processes easily inside Salesforce. Just to give you an idea of how it works, it makes things easier by providing automated triggers, reusable building blocks and prebuilt solutions, among other functions. With these tools, a developer doesn’t have to create everything from scratch every time something is needed. Similarly, Lightning Platform helps to build enterprise mobile apps. The good news is that SMS-Magic fully integrates with Salesforce automations like these, enabling messaging from just about anywhere in the CRM.

2. SMS-Magic contains well-documented APIs.

Developers already know what that means. For the rest of us, an application programming interface (API) helps two computers or computer programs talk to each other. For example, an API can update, add, delete or move a record, helping an outside solution, like SMS-Magic, work with Salesforce. Some APIs work well but aren’t well documented. That means developers have to figure out how the API works and how to use it without any help from the team that created it. On the other hand, well-documented APIs make the job much easier by providing background information necessary to integrate the API. Documentation saves time and effort, which means it saves money. SMS-Magic is a well-documented API, ensuring your developers will have the information they need to do the job.

3. SMS-Magic is a managed package easily installed inside of Salesforce.

When SMS-Magic is embedded into Salesforce a developer can leverage any Salesforce object and extend the function of texting to work with the parts of Salesforce they create. That means any new function your developers might create inside Salesforce can work with SMS-Magic. Think of the possibilities that gives you! If your use case requires something new in Salesforce, SMS-Magic is available to you without extra effort.

4. SMS-Magic manages all your carrier interactions …

… so you don’t have to. We obtain all the short codes and long codes your team needs, and we deal with the provider or carrier if any issues arise. Long codes are the 10-digit phone numbers most of us use to text our friends. Businesses use them too, but it takes about a second per code to send those messages. Too long if you’re sending thousands. Short codes are five- or six-digit codes that customers use to reach you. For example, pizza customers might receive the message “Text CHEESE for a 10% coupon.” CHEESE is the short code. No matter how many codes your campaigns require, we take the hassle out of managing them.

SMS-Magic is an expert with Salesforce integrations. The company is a Salesforce Partner and the top-rated messaging application on the Salesforce AppExchange. We also work with other CRMs like Zoho, and we have a product designed to work without a CRM.

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you why your developers will love working with SMS-Magic!

So we have to ask: “If you’re interested in building relationships with your customers or patients or clients, why aren’t you already using conversational messaging powered by SMS-Magic?”

Your experience likely has taught you that consumers often ignore business emails and phone calls, even when they need help making critical decisions about their finances, their health, their education, and their environment, among other things. You know that messaging allows you to reach your customer (or patient or client) conveniently and in a way that they prefer. You also know conversational messaging, in addition to being convenient, allows your customer to respond to you directly, making their life easier and providing you with immediate feedback about their situation.

So what’s holding you back? Are you concerned about:

Managing Complicated Conversations?

Your interactions with customers aren’t always simple. (For the sake of brevity, let’s call everyone who might have a relationship with your organization a customer, even if they’re a client, student, applicant, or patient.) Your customers can have complicated questions about almost anything. Conversational messaging allows your team to answer the question using messaging or to divert the conversation to another medium, like a phone call or information on your website. The key is that you can direct your customer to the best information possible because you know more about their situation. SMS-Magic handles conversational messaging like the professional solution it is.

Empowering Multiple Team Members?

Everyone wants to solve a customer’s problem during the first interaction but that isn’t always possible. When the next team member enters the conversation, they want to know everything that’s been said. It’s easier to solve problems when you have all the information at your fingertips. Working with a CRM like Salesforce or Zoho, SMS-Magic can manage all your customer contacts in one place, no matter how the customer has contacted you.

Communicating Using Longer Time Horizons?

Sometimes customers aren’t ready for you when they contact you. They might be gathering information about your product or service and intend to decide later. They might not qualify for your service during the initial contact but might be ready in six months. Conversational messaging allows you to “ping” potential customers from time to time, checking on their readiness to work with you. Done well, your conversational check-ins with your customers can help you build a relationship with them. By the time your customer makes a buying decision, they’re already comfortable with your organization. SMS-Magic can help you stay in touch with prospects over time.

Ensuring Full Compliance?

With business messaging increasing 400 percent each year, you want to honor a customer’s request to opt out of messages. We do, too. That’s why SMS-Magic is built to provide full compliance with laws and regulations like the Telephone Consumer Protection Act (TCPA) in the U.S. or General Data Protection Regulation (GDPR) in Europe. We give you the tools you need to be confident your customers have opted into messaging and that messages are going to a welcoming audience.

Why Choose SMS-Magic?

You can give us a test drive without spending a penny. SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

If you use a customer relation management system (CRM), we can integrate SMS-Magic into your system. We work seamlessly with Salesforce and Zoho, and we have the capability to work with most systems.

One of our customers has two Salesforce AppX developers on staff. Their chief technology officer said, “Our developers were able to work with the SMS-Magic AppX code to expose the functionality of SMS-Magic to other developers on our team. So other developers who work in Python and are writing API code, they could just ping a simple end point and then it would send a message through the SMS-Magic package, show up in Salesforce and have the right bookkeeping.”

If, however, you don’t use a CRM, no worries! You can deploy our stand-alone product that doesn’t require a CRM. Our installation is quick, easy, and supported by our experienced technical staff members.

Let’s Go!

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how we can help you make the most of the conversational messaging!